Smart product breakthroughs depend on customer control:
Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' br...
Gespeichert in:
| Beteiligte Personen: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT64332/?ar |
| Zusammenfassung: | Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' broader adoption and customer satisfaction. Based on their research, the authors recommend ways that smart-product companies can increase consumers' sense of control and autonomy when using smart technology. |
| Beschreibung: | "Reprint 64332.". - Includes bibliographical references |
| Umfang: | 1 Online-Ressource (6 Seiten) |
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| spelling | Zimmermann, Jenny VerfasserIn aut Smart product breakthroughs depend on customer control Jenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2023 1 Online-Ressource (6 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint 64332.". - Includes bibliographical references Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' broader adoption and customer satisfaction. Based on their research, the authors recommend ways that smart-product companies can increase consumers' sense of control and autonomy when using smart technology. Technological innovations Marketing Technological innovations ; Marketing Görgen, Jonas VerfasserIn aut Bellis, Emanuel de VerfasserIn aut Hofstetter, Reto VerfasserIn aut Puntoni, Stefano VerfasserIn aut |
| spellingShingle | Zimmermann, Jenny Görgen, Jonas Bellis, Emanuel de Hofstetter, Reto Puntoni, Stefano Smart product breakthroughs depend on customer control Technological innovations Marketing Technological innovations ; Marketing |
| title | Smart product breakthroughs depend on customer control |
| title_auth | Smart product breakthroughs depend on customer control |
| title_exact_search | Smart product breakthroughs depend on customer control |
| title_full | Smart product breakthroughs depend on customer control Jenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni |
| title_fullStr | Smart product breakthroughs depend on customer control Jenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni |
| title_full_unstemmed | Smart product breakthroughs depend on customer control Jenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni |
| title_short | Smart product breakthroughs depend on customer control |
| title_sort | smart product breakthroughs depend on customer control |
| topic | Technological innovations Marketing Technological innovations ; Marketing |
| topic_facet | Technological innovations Marketing Technological innovations ; Marketing |
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