The PR power of fessing up:
Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial ineq...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT64310/?ar |
| Zusammenfassung: | Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial inequity were rated as more socially responsible than organizations that did not issue such statements. Thus, a proactive approach can be more effective than a reactive strategy for building stakeholder trust. |
| Beschreibung: | "Reprint 64310." |
| Umfang: | 1 Online-Ressource (5 Seiten) |
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| spelling | Soule, Sarah Anne 1967- VerfasserIn aut The PR power of fessing up Sarah A. Soule and Lambert Zixin Li [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2023 1 Online-Ressource (5 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint 64310." Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial inequity were rated as more socially responsible than organizations that did not issue such statements. Thus, a proactive approach can be more effective than a reactive strategy for building stakeholder trust. Diversity in the workplace Social responsibility of business Racial justice Multiculturalisme en milieu de travail Entreprises ; Responsabilité sociale Justice raciale Li, Lambert Zixin VerfasserIn aut |
| spellingShingle | Soule, Sarah Anne 1967- Li, Lambert Zixin The PR power of fessing up Diversity in the workplace Social responsibility of business Racial justice Multiculturalisme en milieu de travail Entreprises ; Responsabilité sociale Justice raciale |
| title | The PR power of fessing up |
| title_auth | The PR power of fessing up |
| title_exact_search | The PR power of fessing up |
| title_full | The PR power of fessing up Sarah A. Soule and Lambert Zixin Li |
| title_fullStr | The PR power of fessing up Sarah A. Soule and Lambert Zixin Li |
| title_full_unstemmed | The PR power of fessing up Sarah A. Soule and Lambert Zixin Li |
| title_short | The PR power of fessing up |
| title_sort | pr power of fessing up |
| topic | Diversity in the workplace Social responsibility of business Racial justice Multiculturalisme en milieu de travail Entreprises ; Responsabilité sociale Justice raciale |
| topic_facet | Diversity in the workplace Social responsibility of business Racial justice Multiculturalisme en milieu de travail Entreprises ; Responsabilité sociale Justice raciale |
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