Reverse innovation: create far from home, win everywhere
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies...
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| Beteiligte Personen: | , |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Ascent Audio
2022
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663724090/?ar |
| Zusammenfassung: | Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P & G, and PepsiCo) through stories that illustrate exactly what works and what doesn't. If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that. |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed January 10, 2023) |
| Umfang: | 1 Online-Ressource (1 audio file (9 hr., 8 min.)) |
| ISBN: | 9781663724090 1663724091 |
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| spelling | Govindarajan, Vijay VerfasserIn aut Reverse innovation create far from home, win everywhere Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi [First edition]. [Place of publication not identified] Ascent Audio 2022 1 Online-Ressource (1 audio file (9 hr., 8 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed January 10, 2023) Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P & G, and PepsiCo) through stories that illustrate exactly what works and what doesn't. If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that. International business enterprises Case studies Management Technological innovations Case studies Management Strategic planning Case studies Entreprises multinationales ; Gestion ; Études de cas Innovations ; Gestion ; Études de cas Planification stratégique ; Études de cas International business enterprises ; Management Strategic planning Technological innovations ; Management Audiobooks Case studies Livres audio Siegel, Asa ErzählerIn nrt Trimble, Chris VerfasserIn aut 9781422157640 Erscheint auch als Druck-Ausgabe 9781422157640 |
| spellingShingle | Govindarajan, Vijay Trimble, Chris Reverse innovation create far from home, win everywhere International business enterprises Case studies Management Technological innovations Case studies Management Strategic planning Case studies Entreprises multinationales ; Gestion ; Études de cas Innovations ; Gestion ; Études de cas Planification stratégique ; Études de cas International business enterprises ; Management Strategic planning Technological innovations ; Management Audiobooks Case studies Livres audio |
| title | Reverse innovation create far from home, win everywhere |
| title_auth | Reverse innovation create far from home, win everywhere |
| title_exact_search | Reverse innovation create far from home, win everywhere |
| title_full | Reverse innovation create far from home, win everywhere Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi |
| title_fullStr | Reverse innovation create far from home, win everywhere Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi |
| title_full_unstemmed | Reverse innovation create far from home, win everywhere Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi |
| title_short | Reverse innovation |
| title_sort | reverse innovation create far from home win everywhere |
| title_sub | create far from home, win everywhere |
| topic | International business enterprises Case studies Management Technological innovations Case studies Management Strategic planning Case studies Entreprises multinationales ; Gestion ; Études de cas Innovations ; Gestion ; Études de cas Planification stratégique ; Études de cas International business enterprises ; Management Strategic planning Technological innovations ; Management Audiobooks Case studies Livres audio |
| topic_facet | International business enterprises Case studies Management Technological innovations Case studies Management Strategic planning Case studies Entreprises multinationales ; Gestion ; Études de cas Innovations ; Gestion ; Études de cas Planification stratégique ; Études de cas International business enterprises ; Management Strategic planning Technological innovations ; Management Audiobooks Case studies Livres audio |
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