The four factors of trust: how organizations can earn lifelong loyalty
"Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, trusted companies...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2023]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119855019/?ar |
| Zusammenfassung: | "Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, trusted companies out-perform their peers by 2.5x. However, nearly half of employees don't trust their employer and in general the majority of customers don't trust the companies from which they are considering purchasing. The authors set out to help companies change the course of this trend. Through in-depth research and in-market trials, the authors built a new measure of trust, the HX TrustID, which will become the new standard for evaluating company performance. The HX TrustID, measures the 4 signals of trust -- Humanity, Transparency, Capability and Reliability--and predicts how those signal scores will impact key human behaviors. For example: When employees rate their employer as having a high degree of Humanity, they are 2.6x more likely to feel motivated to work When customers believe a brand is Reliable, they are 5.4x more likely to choose that brand over competitors Now companies have a measure that is predictive, actionable, and generally good for business. This book details the research behind this measurement platform as well as anecdotes and examples of how the HX TrustID has already helped many leading companies to engender trust, build loyalty and drive business outcomes. "A New Measure" also provides frameworks and ideas for improving trust scores with customers, employees and partners. A New Measure of Trust examines the role of trust as an essential bond that underpins the relationships organizations have with all of their humans: workers, customers, and partners."-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 29, 2022) |
| Umfang: | 1 Online-Ressource (288 Seiten) color illustrations |
| ISBN: | 1119855020 9781119855033 1119855039 9781119855026 9781119855019 |
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| 520 | |a "Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, trusted companies out-perform their peers by 2.5x. However, nearly half of employees don't trust their employer and in general the majority of customers don't trust the companies from which they are considering purchasing. The authors set out to help companies change the course of this trend. Through in-depth research and in-market trials, the authors built a new measure of trust, the HX TrustID, which will become the new standard for evaluating company performance. The HX TrustID, measures the 4 signals of trust -- Humanity, Transparency, Capability and Reliability--and predicts how those signal scores will impact key human behaviors. For example: When employees rate their employer as having a high degree of Humanity, they are 2.6x more likely to feel motivated to work When customers believe a brand is Reliable, they are 5.4x more likely to choose that brand over competitors Now companies have a measure that is predictive, actionable, and generally good for business. This book details the research behind this measurement platform as well as anecdotes and examples of how the HX TrustID has already helped many leading companies to engender trust, build loyalty and drive business outcomes. "A New Measure" also provides frameworks and ideas for improving trust scores with customers, employees and partners. A New Measure of Trust examines the role of trust as an essential bond that underpins the relationships organizations have with all of their humans: workers, customers, and partners."-- | ||
| 650 | 0 | |a Customer loyalty | |
| 650 | 0 | |a Employee loyalty | |
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| 650 | 4 | |a Devoir de loyauté (Droit du travail) | |
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| 650 | 4 | |a Employee loyalty | |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
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| spelling | Reichheld, Ashley VerfasserIn aut The four factors of trust how organizations can earn lifelong loyalty Ashley Reichheld with Amelia Dunlop Hoboken, New Jersey John Wiley & Sons, Inc. [2023] 1 Online-Ressource (288 Seiten) color illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 29, 2022) "Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, trusted companies out-perform their peers by 2.5x. However, nearly half of employees don't trust their employer and in general the majority of customers don't trust the companies from which they are considering purchasing. The authors set out to help companies change the course of this trend. Through in-depth research and in-market trials, the authors built a new measure of trust, the HX TrustID, which will become the new standard for evaluating company performance. The HX TrustID, measures the 4 signals of trust -- Humanity, Transparency, Capability and Reliability--and predicts how those signal scores will impact key human behaviors. For example: When employees rate their employer as having a high degree of Humanity, they are 2.6x more likely to feel motivated to work When customers believe a brand is Reliable, they are 5.4x more likely to choose that brand over competitors Now companies have a measure that is predictive, actionable, and generally good for business. This book details the research behind this measurement platform as well as anecdotes and examples of how the HX TrustID has already helped many leading companies to engender trust, build loyalty and drive business outcomes. "A New Measure" also provides frameworks and ideas for improving trust scores with customers, employees and partners. A New Measure of Trust examines the role of trust as an essential bond that underpins the relationships organizations have with all of their humans: workers, customers, and partners."-- Customer loyalty Employee loyalty Consommateurs ; Fidélité Devoir de loyauté (Droit du travail) Dunlop, Amelia VerfasserIn aut 9781119855019 Erscheint auch als Druck-Ausgabe 9781119855019 |
| spellingShingle | Reichheld, Ashley Dunlop, Amelia The four factors of trust how organizations can earn lifelong loyalty Customer loyalty Employee loyalty Consommateurs ; Fidélité Devoir de loyauté (Droit du travail) |
| title | The four factors of trust how organizations can earn lifelong loyalty |
| title_auth | The four factors of trust how organizations can earn lifelong loyalty |
| title_exact_search | The four factors of trust how organizations can earn lifelong loyalty |
| title_full | The four factors of trust how organizations can earn lifelong loyalty Ashley Reichheld with Amelia Dunlop |
| title_fullStr | The four factors of trust how organizations can earn lifelong loyalty Ashley Reichheld with Amelia Dunlop |
| title_full_unstemmed | The four factors of trust how organizations can earn lifelong loyalty Ashley Reichheld with Amelia Dunlop |
| title_short | The four factors of trust |
| title_sort | four factors of trust how organizations can earn lifelong loyalty |
| title_sub | how organizations can earn lifelong loyalty |
| topic | Customer loyalty Employee loyalty Consommateurs ; Fidélité Devoir de loyauté (Droit du travail) |
| topic_facet | Customer loyalty Employee loyalty Consommateurs ; Fidélité Devoir de loyauté (Droit du travail) |
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