Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Ascent Audio
2022
|
| Edition: | [First edition]. |
| Series: | HBR's 10 must reads series
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663723277/?ar https://learning.oreilly.com/library/view/~/9781663723277/?ar |
| Summary: | Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing. |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed November 8, 2022) |
| Physical Description: | 1 Online-Ressource (1 audio file (06 hr., 47 min.)) |
| ISBN: | 9781663723277 1663723273 9781663723260 1663723265 |
Staff View
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| discipline | Wirtschaftswissenschaften |
| edition | [First edition]. |
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| illustrated | Not Illustrated |
| indexdate | 2025-06-25T12:14:26Z |
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| isbn | 9781663723277 1663723273 9781663723260 1663723265 |
| language | English |
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| spelling | HBR's 10 must reads on strategic marketing Harvard Business Review [First edition]. [Place of publication not identified] Ascent Audio 2022 1 Online-Ressource (1 audio file (06 hr., 47 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier HBR's 10 must reads series Online resource; title from title details screen (O'Reilly, viewed November 8, 2022) Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing. Marketing Management Strategic planning Marketing ; Gestion Planification stratégique Marketing ; Management Audiobooks Livres audio Larkin, Susan ErzählerIn nrt Clark, Bernard Setaro 1972- ErzählerIn nrt Harvard Business Review Press, Verlag pbl |
| spellingShingle | HBR's 10 must reads on strategic marketing Marketing Management Strategic planning Marketing ; Gestion Planification stratégique Marketing ; Management Audiobooks Livres audio |
| title | HBR's 10 must reads on strategic marketing |
| title_auth | HBR's 10 must reads on strategic marketing |
| title_exact_search | HBR's 10 must reads on strategic marketing |
| title_full | HBR's 10 must reads on strategic marketing Harvard Business Review |
| title_fullStr | HBR's 10 must reads on strategic marketing Harvard Business Review |
| title_full_unstemmed | HBR's 10 must reads on strategic marketing Harvard Business Review |
| title_short | HBR's 10 must reads on strategic marketing |
| title_sort | hbr s 10 must reads on strategic marketing |
| topic | Marketing Management Strategic planning Marketing ; Gestion Planification stratégique Marketing ; Management Audiobooks Livres audio |
| topic_facet | Marketing Management Strategic planning Marketing ; Gestion Planification stratégique Marketing ; Management Audiobooks Livres audio |
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