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Bibliographic Details
Main Authors: Thompson, Neil C. (Author), Bonnet, Didier (Author), Greeven, Mark J. (Author), Lyu, Wenjing (Author), Jaballah, Sarah (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2022
Edition:[First edition].
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT64117/?ar
Summary:Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation.
Item Description:Reprint #64117, Fall 2022 issue, vol. 64, no. 1. - Includes bibliographical references
Physical Description:1 online resource (7 pages) illustrations