Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
McGraw Hill-Ascent Audio
2017
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781639292486/?ar https://learning.oreilly.com/library/view/~/9781639292486/?ar |
| Summary: | The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed September 27, 2022) |
| Physical Description: | 1 Online-Ressource (1 audio file (05 hr., 19 min.)) |
| ISBN: | 9781639292486 1639292489 |
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| spelling | Norton, David VerfasserIn aut The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton [First edition]. [Place of publication not identified] McGraw Hill-Ascent Audio 2017 1 Online-Ressource (1 audio file (05 hr., 19 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed September 27, 2022) The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Profil des consommateurs Consommateurs ; Fidélité Prise de décision Gestion decision making management Downloadable audio books Audiobooks Livres audio Greene, Doug ErzählerIn nrt |
| spellingShingle | Norton, David The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Profil des consommateurs Consommateurs ; Fidélité Prise de décision Gestion decision making management Downloadable audio books Audiobooks Livres audio |
| title | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_auth | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_exact_search | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_full | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_fullStr | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_full_unstemmed | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_short | The high roller experience |
| title_sort | high roller experience how caesar s and other world class companies are using data to create an unforgettable customer experience |
| title_sub | how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| topic | Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Profil des consommateurs Consommateurs ; Fidélité Prise de décision Gestion decision making management Downloadable audio books Audiobooks Livres audio |
| topic_facet | Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Profil des consommateurs Consommateurs ; Fidélité Prise de décision Gestion decision making management Downloadable audio books Audiobooks Livres audio |
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