The innovation mindset: eight essential steps to transform any industry
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about th...
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
[Place of publication not identified]
Ascent Audio
2022
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Ausgabe: | [First edition]. |
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9781663719911/?ar https://learning.oreilly.com/library/view/~/9781663719911/?ar |
Zusammenfassung: | Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand-a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas-lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. |
Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed September 20, 2022) |
Umfang: | 1 online resource (1 audio file (09 hr., 53 min.)) |
ISBN: | 9781663719911 1663719918 |
Internformat
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650 | 4 | |a Conception de produit | |
650 | 4 | |a Produits commerciaux ; Gestion | |
650 | 4 | |a Innovations ; Aspect économique | |
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author | Marchand, Lorraine Hudson Hanc, John |
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author_facet | Marchand, Lorraine Hudson Hanc, John Niemi, Kim |
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dewey-ones | 658 - General management |
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dewey-search | 658.5/75 |
dewey-sort | 3658.5 275 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | [First edition]. |
format | Electronic eBook |
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spelling | Marchand, Lorraine Hudson VerfasserIn aut The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John Hanc [First edition]. [Place of publication not identified] Ascent Audio 2022 1 online resource (1 audio file (09 hr., 53 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed September 20, 2022) Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand-a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas-lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Product design Product management Technological innovations Economic aspects Conception de produit Produits commerciaux ; Gestion Innovations ; Aspect économique Technological innovations ; Economic aspects Downloadable audio books Audiobooks Livres audio Niemi, Kim ErzählerIn nrt Hanc, John VerfasserIn aut |
spellingShingle | Marchand, Lorraine Hudson Hanc, John The innovation mindset eight essential steps to transform any industry Product design Product management Technological innovations Economic aspects Conception de produit Produits commerciaux ; Gestion Innovations ; Aspect économique Technological innovations ; Economic aspects Downloadable audio books Audiobooks Livres audio |
title | The innovation mindset eight essential steps to transform any industry |
title_auth | The innovation mindset eight essential steps to transform any industry |
title_exact_search | The innovation mindset eight essential steps to transform any industry |
title_full | The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John Hanc |
title_fullStr | The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John Hanc |
title_full_unstemmed | The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John Hanc |
title_short | The innovation mindset |
title_sort | innovation mindset eight essential steps to transform any industry |
title_sub | eight essential steps to transform any industry |
topic | Product design Product management Technological innovations Economic aspects Conception de produit Produits commerciaux ; Gestion Innovations ; Aspect économique Technological innovations ; Economic aspects Downloadable audio books Audiobooks Livres audio |
topic_facet | Product design Product management Technological innovations Economic aspects Conception de produit Produits commerciaux ; Gestion Innovations ; Aspect économique Technological innovations ; Economic aspects Downloadable audio books Audiobooks Livres audio |
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