Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Ascent Audio
2022
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663720139/?ar https://learning.oreilly.com/library/view/~/9781663720139/?ar |
| Summary: | Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we're missing. Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback-and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed July 12, 2022) |
| Physical Description: | 1 online resource (1 audio file (04 hr., 52 min.)) |
| ISBN: | 9781663720139 1663720134 |
Staff View
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| spelling | Olson, Andrea Belk 1976- VerfasserIn aut What to ask how to learn what customers need but don't tell you Andrea Belk Olson [First edition]. [Place of publication not identified] Ascent Audio 2022 1 online resource (1 audio file (04 hr., 52 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed July 12, 2022) Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we're missing. Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback-and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases Customer services Consumers Research Service à la clientèle Consommateurs ; Recherche Consumers ; Research Downloadable audio books Audiobooks Livres audio Perry, Rachel ErzählerIn nrt |
| spellingShingle | Olson, Andrea Belk 1976- What to ask how to learn what customers need but don't tell you Customer services Consumers Research Service à la clientèle Consommateurs ; Recherche Consumers ; Research Downloadable audio books Audiobooks Livres audio |
| title | What to ask how to learn what customers need but don't tell you |
| title_auth | What to ask how to learn what customers need but don't tell you |
| title_exact_search | What to ask how to learn what customers need but don't tell you |
| title_full | What to ask how to learn what customers need but don't tell you Andrea Belk Olson |
| title_fullStr | What to ask how to learn what customers need but don't tell you Andrea Belk Olson |
| title_full_unstemmed | What to ask how to learn what customers need but don't tell you Andrea Belk Olson |
| title_short | What to ask |
| title_sort | what to ask how to learn what customers need but don t tell you |
| title_sub | how to learn what customers need but don't tell you |
| topic | Customer services Consumers Research Service à la clientèle Consommateurs ; Recherche Consumers ; Research Downloadable audio books Audiobooks Livres audio |
| topic_facet | Customer services Consumers Research Service à la clientèle Consommateurs ; Recherche Consumers ; Research Downloadable audio books Audiobooks Livres audio |
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