Automating Salesforce Marketing Cloud: reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usa...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Birmingham
Packt Publishing
2022
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781803237190/?ar |
| Zusammenfassung: | Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book Description Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book. |
| Beschreibung: | Description based on CIP data; resource not viewed |
| Umfang: | 1 Online-Ressource |
| ISBN: | 180324464X 9781803244648 |
Internformat
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-078668417 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121633.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220609s2022 xx |||||o 00| ||eng c | ||
| 020 | |a 180324464X |9 1-80324-464-X | ||
| 020 | |a 9781803244648 |c electronic bk. |9 978-1-80324-464-8 | ||
| 035 | |a (DE-627-1)078668417 | ||
| 035 | |a (DE-599)KEP078668417 | ||
| 035 | |a (ORHE)9781803237190 | ||
| 035 | |a (DE-627-1)078668417 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/1 |2 23/eng/20220427 | |
| 100 | 1 | |a Gifford, Greg |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Automating Salesforce Marketing Cloud |b reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples |c Greg Gifford, Jason Hanshaw |
| 264 | 1 | |a Birmingham |b Packt Publishing |c 2022 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Description based on CIP data; resource not viewed | ||
| 520 | |a Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book Description Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book. | ||
| 650 | 0 | |a Salesforce (Online service) | |
| 650 | 0 | |a Sales management |x Computer programs | |
| 650 | 4 | |a Salesforce (Serveur) | |
| 650 | 4 | |a Ventes ; Gestion ; Logiciels | |
| 650 | 4 | |a Sales management ; Computer programs | |
| 650 | 4 | |a Salesforce (Online service) | |
| 700 | 1 | |a Hanshaw, Jason |e VerfasserIn |4 aut | |
| 776 | 1 | |z 9781803237190 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781803237190 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781803237190/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-078668417 |
|---|---|
| _version_ | 1821494821495242752 |
| adam_text | |
| any_adam_object | |
| author | Gifford, Greg Hanshaw, Jason |
| author_facet | Gifford, Greg Hanshaw, Jason |
| author_role | aut aut |
| author_sort | Gifford, Greg |
| author_variant | g g gg j h jh |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)078668417 (DE-599)KEP078668417 (ORHE)9781803237190 |
| dewey-full | 658.8/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/1 |
| dewey-search | 658.8/1 |
| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04049cam a22004572 4500</leader><controlfield tag="001">ZDB-30-ORH-078668417</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121633.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">220609s2022 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">180324464X</subfield><subfield code="9">1-80324-464-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781803244648</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-80324-464-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)078668417</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP078668417</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781803237190</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)078668417</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/1</subfield><subfield code="2">23/eng/20220427</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gifford, Greg</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Automating Salesforce Marketing Cloud</subfield><subfield code="b">reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples</subfield><subfield code="c">Greg Gifford, Jason Hanshaw</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Birmingham</subfield><subfield code="b">Packt Publishing</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on CIP data; resource not viewed</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book Description Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Salesforce (Online service)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Sales management</subfield><subfield code="x">Computer programs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Salesforce (Serveur)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ventes ; Gestion ; Logiciels</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales management ; Computer programs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Salesforce (Online service)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hanshaw, Jason</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781803237190</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781803237190</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781803237190/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-078668417 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:20:28Z |
| institution | BVB |
| isbn | 180324464X 9781803244648 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Packt Publishing |
| record_format | marc |
| spelling | Gifford, Greg VerfasserIn aut Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples Greg Gifford, Jason Hanshaw Birmingham Packt Publishing 2022 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Description based on CIP data; resource not viewed Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book Description Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book. Salesforce (Online service) Sales management Computer programs Salesforce (Serveur) Ventes ; Gestion ; Logiciels Sales management ; Computer programs Hanshaw, Jason VerfasserIn aut 9781803237190 Erscheint auch als Druck-Ausgabe 9781803237190 |
| spellingShingle | Gifford, Greg Hanshaw, Jason Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples Salesforce (Online service) Sales management Computer programs Salesforce (Serveur) Ventes ; Gestion ; Logiciels Sales management ; Computer programs |
| title | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples |
| title_auth | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples |
| title_exact_search | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples |
| title_full | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples Greg Gifford, Jason Hanshaw |
| title_fullStr | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples Greg Gifford, Jason Hanshaw |
| title_full_unstemmed | Automating Salesforce Marketing Cloud reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples Greg Gifford, Jason Hanshaw |
| title_short | Automating Salesforce Marketing Cloud |
| title_sort | automating salesforce marketing cloud reap all the benefits of the sfmc platform and increase your productivity with the help of real world examples |
| title_sub | reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples |
| topic | Salesforce (Online service) Sales management Computer programs Salesforce (Serveur) Ventes ; Gestion ; Logiciels Sales management ; Computer programs |
| topic_facet | Salesforce (Online service) Sales management Computer programs Salesforce (Serveur) Ventes ; Gestion ; Logiciels Sales management ; Computer programs |
| work_keys_str_mv | AT giffordgreg automatingsalesforcemarketingcloudreapallthebenefitsofthesfmcplatformandincreaseyourproductivitywiththehelpofrealworldexamples AT hanshawjason automatingsalesforcemarketingcloudreapallthebenefitsofthesfmcplatformandincreaseyourproductivitywiththehelpofrealworldexamples |