The frictionless organization: deliver great customer experiences with less effort

"In this book, readers will learn how to create such a seamless customer experience that their customers will have no need to contact them, reducing costs and increasing satisfaction. Authors Bill Price and David Jaffe show why less customer service is better customer service. Many organization...

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Bibliographic Details
Main Authors: Price, Bill 1950- (Author), Jaffe, David 1963- (Author)
Format: Electronic eBook
Language:English
Published: Oakland, CA Berrett-Koehler Publishers, Inc. 2022
Edition:First edition.
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781523000166/?ar
Summary:"In this book, readers will learn how to create such a seamless customer experience that their customers will have no need to contact them, reducing costs and increasing satisfaction. Authors Bill Price and David Jaffe show why less customer service is better customer service. Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. Every contact channel adds cost and complexity. And while customers appreciate that they can now call, chat, text, or email to check an order or resolve a problem, they appreciate not having to do anything even more. Veteran customer service experts Bill Price and David Jaffe explain how service, support, and sales can be made invisible, reducing costs and providing a better customer experience. Drawing on examples from four continents and over twenty-five countries, they provide a logical and sequential methodology that every reader can follow. Reducing contact with customers means proactively focusing on the customer perspective, which is always a good idea. This means organizations need to rethink all aspects of their business, from product and services design to quality and control. It is a whole enterprise initiative, but one with a huge upside"--
Item Description:Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on December 01, 2022)
Physical Description:1 online resource (xv, 278 pages) illustrations
ISBN:9781523000166
1523000163
9781523000159
1523000155