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Bibliographic Details
Other Authors: Flynn, Barbara B. (Editor), Zhao, Xiande (Editor)
Format: Electronic eBook
Language:English
Published: Boca Raton CRC Press [2015]
Series:Supply chain integration : modeling, optimization, and applications
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781439815540/?ar
Summary:This book draws together key insights and research findings from a global research project on product safety and recalls. It presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and provide the perspectives of both U.S. and Chinese executives. It includes coverage of several highly publicized product recalls, including Ford Pinto, Extra Strength Tylenol, melamine-tainted milk, Mattel, and Toyota. It also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers. The book describes how alternative product recall strategies can influence consumers' perception of your organization's corporate social legitimacy as well as their future purchasing behaviors. --
Item Description:Includes bibliographical references and index. - Print version record
Physical Description:1 Online-Ressource (xiv, 418 pages) illustrations.
ISBN:9781439815564
1439815569
9781466533240
1466533242
9781439815540