Strategy for the corporate level: where to invest, what to cut back and how to grow organisations with multiple divisions, 2nd edition

"This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to e...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Campbell, Andrew 1950 August 3- (VerfasserIn)
Weitere beteiligte Personen: Goold, Michael (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: San Francisco, CA Jossey-Bass 2014
Ausgabe:2nd ed.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781118818350/?ar
Zusammenfassung:"This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations."--
Beschreibung:Title from title screen. - Includes bibliographical references
Umfang:1 Online-Ressource
ISBN:9781118818350
1118818350
9781118818367
1118818369
9781118818374
1118818377
1119208017
9781119208013