Gespeichert in:
| Beteiligte Personen: | , |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Recorded Books
2017
|
| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781501959660/?ar |
| Zusammenfassung: | Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: - It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. - The complementary innovations work together as a system to carry out a single strategy or purpose. - Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate. |
| Beschreibung: | Online resource; Title from title page (viewed May 2, 2017) |
| Umfang: | 1 Online-Ressource (1 sound file) |
| ISBN: | 9781501959660 1501959662 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
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| spelling | Robertson, David VerfasserIn aut The Power of Little Ideas Robertson, David 1st edition. [Erscheinungsort nicht ermittelbar] Recorded Books 2017 1 Online-Ressource (1 sound file) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed May 2, 2017) Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: - It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. - The complementary innovations work together as a system to carry out a single strategy or purpose. - Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate. Technological innovations New products Management Innovations Gestion management Management (OCoLC)fst01007141 New products (OCoLC)fst01036889 Technological innovations (OCoLC)fst01145002 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Lineback, Kent VerfasserIn aut Winton, Graham ErzählerIn nrt |
| spellingShingle | Robertson, David Lineback, Kent The Power of Little Ideas Technological innovations New products Management Innovations Gestion management Management (OCoLC)fst01007141 New products (OCoLC)fst01036889 Technological innovations (OCoLC)fst01145002 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst01007141 (OCoLC)fst01036889 (OCoLC)fst01145002 (OCoLC)fst01726208 |
| title | The Power of Little Ideas |
| title_auth | The Power of Little Ideas |
| title_exact_search | The Power of Little Ideas |
| title_full | The Power of Little Ideas Robertson, David |
| title_fullStr | The Power of Little Ideas Robertson, David |
| title_full_unstemmed | The Power of Little Ideas Robertson, David |
| title_short | The Power of Little Ideas |
| title_sort | power of little ideas |
| topic | Technological innovations New products Management Innovations Gestion management Management (OCoLC)fst01007141 New products (OCoLC)fst01036889 Technological innovations (OCoLC)fst01145002 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Technological innovations New products Management Innovations Gestion management Downloadable audio books Audiobooks Livres audio |
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