Marketing 5.0: technology for humanity
"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2021]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119668510/?ar |
| Summary: | "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- |
| Item Description: | Includes index. - Online resource; title from digital title page (viewed on February 10, 2021) |
| Physical Description: | 1 Online-Ressource (xi, 206 Seiten) illustrations |
| ISBN: | 1119668549 9781119668572 1119668573 9781119668541 9781119668510 |
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| author | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan |
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| spelling | Kotler, Philip VerfasserIn aut Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Technology for humanity Hoboken, New Jersey John Wiley & Sons, Inc. [2021] 1 Online-Ressource (xi, 206 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; title from digital title page (viewed on February 10, 2021) "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Marketing Technology Technologie marketing Kartajaya, Hermawan 1947- VerfasserIn aut Setiawan, Iwan VerfasserIn aut 9781119668510 Erscheint auch als Druck-Ausgabe 9781119668510 |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 5.0 technology for humanity Marketing Technology Technologie marketing |
| title | Marketing 5.0 technology for humanity |
| title_alt | Technology for humanity |
| title_auth | Marketing 5.0 technology for humanity |
| title_exact_search | Marketing 5.0 technology for humanity |
| title_full | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_fullStr | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_full_unstemmed | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_short | Marketing 5.0 |
| title_sort | marketing 5 0 technology for humanity |
| title_sub | technology for humanity |
| topic | Marketing Technology Technologie marketing |
| topic_facet | Marketing Technology Technologie marketing |
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