How to Kill a Unicorn:
Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT t...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Recorded Books
2014
|
| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781490642345/?ar |
| Zusammenfassung: | Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture. |
| Beschreibung: | Online resource; Title from title page (viewed October 7, 2014) |
| Umfang: | 1 Online-Ressource (1 sound file) |
| ISBN: | 9781490642345 149064234X |
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| spelling | Payne, Mark VerfasserIn aut How to Kill a Unicorn Payne, Mark 1st edition. [Erscheinungsort nicht ermittelbar] Recorded Books 2014 1 Online-Ressource (1 sound file) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed October 7, 2014) Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture. Creative ability in business New products Management Marketing Créativité dans les affaires marketing Creative ability in business (OCoLC)fst00882438 Marketing (OCoLC)fst01010167 New products ; Management (OCoLC)fst01036904 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Chandler, David ErzählerIn nrt |
| spellingShingle | Payne, Mark How to Kill a Unicorn Creative ability in business New products Management Marketing Créativité dans les affaires marketing Creative ability in business (OCoLC)fst00882438 Marketing (OCoLC)fst01010167 New products ; Management (OCoLC)fst01036904 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00882438 (OCoLC)fst01010167 (OCoLC)fst01036904 (OCoLC)fst01726208 |
| title | How to Kill a Unicorn |
| title_auth | How to Kill a Unicorn |
| title_exact_search | How to Kill a Unicorn |
| title_full | How to Kill a Unicorn Payne, Mark |
| title_fullStr | How to Kill a Unicorn Payne, Mark |
| title_full_unstemmed | How to Kill a Unicorn Payne, Mark |
| title_short | How to Kill a Unicorn |
| title_sort | how to kill a unicorn |
| topic | Creative ability in business New products Management Marketing Créativité dans les affaires marketing Creative ability in business (OCoLC)fst00882438 Marketing (OCoLC)fst01010167 New products ; Management (OCoLC)fst01036904 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
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