Primal branding: create zealots for your brand, your company, and your future

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

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Bibliographische Detailangaben
Beteilige Person: Hanlon, Patrick (VerfasserIn)
Körperschaft: Tantor Media (MitwirkendeR)
Weitere beteiligte Personen: Sklar, Alan (ErzählerIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Old Saybrook, Conn.] Tantor Media 2009
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781400122196/?ar
Zusammenfassung:Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Beschreibung:Unabridged. - Audio file. - Title from image on Web page (viewed May 15, 2009). - Previously released on compact disc, 2006
Umfang:1 Online-Ressource (1 audio file)
ISBN:9781400122196
1400122198
Zugangsbedingungen:Digital content provided by Ingram Digital; access may be restricted to users at participating institutions.