Marketing:
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company&...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Tantor Media, Inc.
2021
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781705281673/?ar |
| Zusammenfassung: | Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. |
| Beschreibung: | Online resource; Title from title page (viewed April 20, 2021) |
| Umfang: | 1 Online-Ressource (1 sound file) |
| ISBN: | 9781705281673 1705281672 |
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| dewey-ones | 381 - Commerce (Trade) |
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| dewey-search | 381 |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
| format | Electronic eBook |
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| id | ZDB-30-ORH-071017895 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:20:33Z |
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| isbn | 9781705281673 1705281672 |
| language | English |
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| publisher | Tantor Media, Inc. |
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| spelling | Le Meunier-FitzHugh, Kenneth VerfasserIn aut Marketing Le Meunier-FitzHugh, Kenneth 1st edition. [Erscheinungsort nicht ermittelbar] Tantor Media, Inc. 2021 1 Online-Ressource (1 sound file) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed April 20, 2021) Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. Audiobooks Livres audio Downloadable audio books Cooper, Mike ErzählerIn nrt |
| spellingShingle | Le Meunier-FitzHugh, Kenneth Marketing Audiobooks Livres audio Downloadable audio books |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Le Meunier-FitzHugh, Kenneth |
| title_fullStr | Marketing Le Meunier-FitzHugh, Kenneth |
| title_full_unstemmed | Marketing Le Meunier-FitzHugh, Kenneth |
| title_short | Marketing |
| title_sort | marketing |
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