Friction: passion brands in the age of disruption
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to chang...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Old Saybrook (Conn.)]
Tantor Audio
2019
|
| Ausgabe: | Unabridged. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781515930716/?ar |
| Zusammenfassung: | Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition. |
| Beschreibung: | Online resource; title from title details screen (OverDrive, viewed August 23, 2019) |
| Umfang: | 1 Online-Ressource (1 audio file (03 hr., 06 min., 48 sec.)) |
| ISBN: | 9781400170852 1400170850 9781515930716 1515930718 |
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| spelling | Rosenblum, Jeff VerfasserIn aut Friction passion brands in the age of disruption Jeff Rosenblum Unabridged. [Old Saybrook (Conn.)] Tantor Audio 2019 1 Online-Ressource (1 audio file (03 hr., 06 min., 48 sec.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (OverDrive, viewed August 23, 2019) Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition. Branding (Marketing) Advertising Brand name products Product management Stratégie de marque Produits de marque ; Publicité Produits commerciaux ; Gestion branding BUSINESS & ECONOMICS ; New Business Enterprises Advertising ; Brand name products (OCoLC)fst00797554 Branding (Marketing) (OCoLC)fst01743755 Product management (OCoLC)fst01078225 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Berg, Jordan VerfasserIn aut Wayne, Roger ErzählerIn nrt |
| spellingShingle | Rosenblum, Jeff Berg, Jordan Friction passion brands in the age of disruption Branding (Marketing) Advertising Brand name products Product management Stratégie de marque Produits de marque ; Publicité Produits commerciaux ; Gestion branding BUSINESS & ECONOMICS ; New Business Enterprises Advertising ; Brand name products (OCoLC)fst00797554 Branding (Marketing) (OCoLC)fst01743755 Product management (OCoLC)fst01078225 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00797554 (OCoLC)fst01743755 (OCoLC)fst01078225 (OCoLC)fst01726208 |
| title | Friction passion brands in the age of disruption |
| title_auth | Friction passion brands in the age of disruption |
| title_exact_search | Friction passion brands in the age of disruption |
| title_full | Friction passion brands in the age of disruption Jeff Rosenblum |
| title_fullStr | Friction passion brands in the age of disruption Jeff Rosenblum |
| title_full_unstemmed | Friction passion brands in the age of disruption Jeff Rosenblum |
| title_short | Friction |
| title_sort | friction passion brands in the age of disruption |
| title_sub | passion brands in the age of disruption |
| topic | Branding (Marketing) Advertising Brand name products Product management Stratégie de marque Produits de marque ; Publicité Produits commerciaux ; Gestion branding BUSINESS & ECONOMICS ; New Business Enterprises Advertising ; Brand name products (OCoLC)fst00797554 Branding (Marketing) (OCoLC)fst01743755 Product management (OCoLC)fst01078225 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Branding (Marketing) Advertising Brand name products Product management Stratégie de marque Produits de marque ; Publicité Produits commerciaux ; Gestion branding BUSINESS & ECONOMICS ; New Business Enterprises Advertising ; Brand name products Downloadable audio books Audiobooks Livres audio |
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