Branding:
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your compa...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Old Saybrook, Connecticut ]
Tantor Media, Inc.
2019
|
| Ausgabe: | [First edition]. |
| Schriftenreihe: | For dummies
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781618036803/?ar |
| Zusammenfassung: | Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy. |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed May 2, 2022) |
| Umfang: | 1 Online-Ressource (1 sound file (14 hr., 39 min.)) |
| ISBN: | 9781618036803 1618036807 |
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| edition | [First edition]. |
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| spelling | Chiaravalle, Bill VerfasserIn aut Branding Bill Chiaravalle, Barbara Findlay Schenck [First edition]. [Old Saybrook, Connecticut ] Tantor Media, Inc. 2019 1 Online-Ressource (1 sound file (14 hr., 39 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For dummies Online resource; title from title details screen (O'Reilly, viewed May 2, 2022) Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy. Branding (Marketing) Business names Product management Advertising Stratégie de marque Raison sociale Produits commerciaux ; Gestion branding Downloadable audio books Audiobooks Livres audio Schenck, Barbara Findlay VerfasserIn aut Fouhey, James ErzählerIn nrt |
| spellingShingle | Chiaravalle, Bill Schenck, Barbara Findlay Branding Branding (Marketing) Business names Product management Advertising Stratégie de marque Raison sociale Produits commerciaux ; Gestion branding Downloadable audio books Audiobooks Livres audio |
| title | Branding |
| title_auth | Branding |
| title_exact_search | Branding |
| title_full | Branding Bill Chiaravalle, Barbara Findlay Schenck |
| title_fullStr | Branding Bill Chiaravalle, Barbara Findlay Schenck |
| title_full_unstemmed | Branding Bill Chiaravalle, Barbara Findlay Schenck |
| title_short | Branding |
| title_sort | branding |
| topic | Branding (Marketing) Business names Product management Advertising Stratégie de marque Raison sociale Produits commerciaux ; Gestion branding Downloadable audio books Audiobooks Livres audio |
| topic_facet | Branding (Marketing) Business names Product management Advertising Stratégie de marque Raison sociale Produits commerciaux ; Gestion branding Downloadable audio books Audiobooks Livres audio |
| work_keys_str_mv | AT chiaravallebill branding AT schenckbarbarafindlay branding AT fouheyjames branding |