Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Old Saybrook, Conn.
Tantor Media
p2020
|
| Ausgabe: | Unabridged. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781705260517/?ar |
| Zusammenfassung: | Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story. |
| Beschreibung: | Downloadable audio file |
| Umfang: | 1 online resource (8 hr., 54 min.) |
| ISBN: | 9781705260517 1705260519 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-071015698 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121152.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 211206s2020 xx |||||o 00| ||eng c | ||
| 020 | |a 9781705260517 |9 978-1-7052-6051-7 | ||
| 020 | |a 1705260519 |9 1-7052-6051-9 | ||
| 035 | |a (DE-627-1)071015698 | ||
| 035 | |a (DE-599)KEP071015698 | ||
| 035 | |a (ORHE)9781705260517 | ||
| 035 | |a (DE-627-1)071015698 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 338.7/66342092 |2 23 | |
| 100 | 1 | |a Grossman, Ken |d 1954- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Beyond the pale |b the story of sierra nevada brewing co |c Ken Grossman |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a Old Saybrook, Conn. |b Tantor Media |c p2020 | |
| 300 | |a 1 online resource (8 hr., 54 min.) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Downloadable audio file | ||
| 520 | |a Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story. | ||
| 600 | 1 | 0 | |a Grossman, Ken |d 1954- |
| 610 | 1 | 0 | |a Sierra Nevada Brewing Co |
| 650 | 0 | |a Brewing industry |x History |z California | |
| 650 | 0 | |a Beer industry |x History |z California | |
| 650 | 0 | |a Brewers |v Biography |z California | |
| 650 | 0 | |a Business | |
| 650 | 4 | |a Grossman, Ken ; 1954- | |
| 650 | 4 | |a Sierra Nevada Brewing Co | |
| 650 | 4 | |a Affaires | |
| 650 | 4 | |a Brasserie ; Californie ; Histoire | |
| 650 | 4 | |a Bière ; Industrie ; Californie ; Histoire | |
| 650 | 4 | |a Brasseurs ; Californie ; Biographies | |
| 650 | 4 | |a business (commercial function) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Entrepreneurship | |
| 650 | 4 | |a Brewing industry | |
| 650 | 4 | |a Brewers | |
| 650 | 4 | |a Beer industry | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a California | |
| 650 | 4 | |a Downloadable audio books | |
| 650 | 4 | |a History | |
| 650 | 4 | |a Biographies | |
| 650 | 4 | |a Audiobooks | |
| 650 | 4 | |a Audiobooks | |
| 650 | 4 | |a Livres audio | |
| 710 | 2 | |a Tantor Media. |e MitwirkendeR |4 ctb | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781705260517/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-071015698 |
|---|---|
| _version_ | 1833357034791108608 |
| adam_text | |
| any_adam_object | |
| author | Grossman, Ken 1954- |
| author_corporate | Tantor Media |
| author_corporate_role | ctb |
| author_facet | Grossman, Ken 1954- Tantor Media |
| author_role | aut |
| author_sort | Grossman, Ken 1954- |
| author_variant | k g kg |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)071015698 (DE-599)KEP071015698 (ORHE)9781705260517 |
| dewey-full | 338.7/66342092 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/66342092 |
| dewey-search | 338.7/66342092 |
| dewey-sort | 3338.7 866342092 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | Unabridged. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03233cam a22006732c 4500</leader><controlfield tag="001">ZDB-30-ORH-071015698</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121152.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">211206s2020 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781705260517</subfield><subfield code="9">978-1-7052-6051-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1705260519</subfield><subfield code="9">1-7052-6051-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)071015698</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP071015698</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781705260517</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)071015698</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.7/66342092</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Grossman, Ken</subfield><subfield code="d">1954-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Beyond the pale</subfield><subfield code="b">the story of sierra nevada brewing co</subfield><subfield code="c">Ken Grossman</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Unabridged.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Old Saybrook, Conn.</subfield><subfield code="b">Tantor Media</subfield><subfield code="c">p2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (8 hr., 54 min.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Downloadable audio file</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story.</subfield></datafield><datafield tag="600" ind1="1" ind2="0"><subfield code="a">Grossman, Ken</subfield><subfield code="d">1954-</subfield></datafield><datafield tag="610" ind1="1" ind2="0"><subfield code="a">Sierra Nevada Brewing Co</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brewing industry</subfield><subfield code="x">History</subfield><subfield code="z">California</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Beer industry</subfield><subfield code="x">History</subfield><subfield code="z">California</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brewers</subfield><subfield code="v">Biography</subfield><subfield code="z">California</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Grossman, Ken ; 1954-</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sierra Nevada Brewing Co</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Affaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brasserie ; Californie ; Histoire</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bière ; Industrie ; Californie ; Histoire</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brasseurs ; Californie ; Biographies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">business (commercial function)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Entrepreneurship</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brewing industry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brewers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Beer industry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">California</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Downloadable audio books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Biographies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Livres audio</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Tantor Media.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781705260517/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-071015698 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-28T09:45:16Z |
| institution | BVB |
| isbn | 9781705260517 1705260519 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (8 hr., 54 min.) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Tantor Media |
| record_format | marc |
| spelling | Grossman, Ken 1954- VerfasserIn aut Beyond the pale the story of sierra nevada brewing co Ken Grossman Unabridged. Old Saybrook, Conn. Tantor Media p2020 1 online resource (8 hr., 54 min.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Downloadable audio file Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story. Grossman, Ken 1954- Sierra Nevada Brewing Co Brewing industry History California Beer industry History California Brewers Biography California Business Grossman, Ken ; 1954- Affaires Brasserie ; Californie ; Histoire Bière ; Industrie ; Californie ; Histoire Brasseurs ; Californie ; Biographies business (commercial function) BUSINESS & ECONOMICS / Entrepreneurship Brewing industry Brewers Beer industry California Downloadable audio books History Biographies Audiobooks Livres audio Tantor Media. MitwirkendeR ctb |
| spellingShingle | Grossman, Ken 1954- Beyond the pale the story of sierra nevada brewing co Grossman, Ken 1954- Sierra Nevada Brewing Co Brewing industry History California Beer industry History California Brewers Biography California Business Grossman, Ken ; 1954- Affaires Brasserie ; Californie ; Histoire Bière ; Industrie ; Californie ; Histoire Brasseurs ; Californie ; Biographies business (commercial function) BUSINESS & ECONOMICS / Entrepreneurship Brewing industry Brewers Beer industry California Downloadable audio books History Biographies Audiobooks Livres audio |
| title | Beyond the pale the story of sierra nevada brewing co |
| title_auth | Beyond the pale the story of sierra nevada brewing co |
| title_exact_search | Beyond the pale the story of sierra nevada brewing co |
| title_full | Beyond the pale the story of sierra nevada brewing co Ken Grossman |
| title_fullStr | Beyond the pale the story of sierra nevada brewing co Ken Grossman |
| title_full_unstemmed | Beyond the pale the story of sierra nevada brewing co Ken Grossman |
| title_short | Beyond the pale |
| title_sort | beyond the pale the story of sierra nevada brewing co |
| title_sub | the story of sierra nevada brewing co |
| topic | Grossman, Ken 1954- Sierra Nevada Brewing Co Brewing industry History California Beer industry History California Brewers Biography California Business Grossman, Ken ; 1954- Affaires Brasserie ; Californie ; Histoire Bière ; Industrie ; Californie ; Histoire Brasseurs ; Californie ; Biographies business (commercial function) BUSINESS & ECONOMICS / Entrepreneurship Brewing industry Brewers Beer industry California Downloadable audio books History Biographies Audiobooks Livres audio |
| topic_facet | Grossman, Ken 1954- Sierra Nevada Brewing Co Brewing industry History California Beer industry History California Brewers Biography California Business Grossman, Ken ; 1954- Affaires Brasserie ; Californie ; Histoire Bière ; Industrie ; Californie ; Histoire Brasseurs ; Californie ; Biographies business (commercial function) BUSINESS & ECONOMICS / Entrepreneurship Brewing industry Brewers Beer industry California Downloadable audio books History Biographies Audiobooks Livres audio |
| work_keys_str_mv | AT grossmanken beyondthepalethestoryofsierranevadabrewingco AT tantormedia beyondthepalethestoryofsierranevadabrewingco |