The Naming Book:

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or b...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Flowers, Brad (VerfasserIn)
Körperschaften: O'Reilly for Higher Education (Firm) (MitwirkendeR), Safari, an O'Reilly Media Company (MitwirkendeR)
Weitere beteiligte Personen: Kessel, Al (ErzählerIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Erscheinungsort nicht ermittelbar] Ascent Audio 2020
Ausgabe:1st edition.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781469081199/?ar
Zusammenfassung:NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
Beschreibung:Online resource; Title from title page (viewed October 27, 2020)
Umfang:1 Online-Ressource (17638 Seiten)
ISBN:9781469081199
1469081199