The Naming Book:
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or b...
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| Beteilige Person: | |
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| Körperschaften: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469081199/?ar |
| Zusammenfassung: | NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. |
| Beschreibung: | Online resource; Title from title page (viewed October 27, 2020) |
| Umfang: | 1 Online-Ressource (17638 Seiten) |
| ISBN: | 9781469081199 1469081199 |
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| id | ZDB-30-ORH-069808139 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:20:34Z |
| institution | BVB |
| isbn | 9781469081199 1469081199 |
| language | English |
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| spelling | Flowers, Brad VerfasserIn aut The Naming Book Flowers, Brad 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 Online-Ressource (17638 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed October 27, 2020) NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks Kessel, Al ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Flowers, Brad The Naming Book Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
| subject_GND | (OCoLC)fst00842262 |
| title | The Naming Book |
| title_auth | The Naming Book |
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| title_short | The Naming Book |
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| topic_facet | Business Affaires businesses (business enterprises) Audiobooks |
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