The Imagination Machine:
We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and har...
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| Beteiligte Personen: | , |
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| Körperschaften: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2021
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663714534/?ar |
| Zusammenfassung: | We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side. |
| Beschreibung: | Online resource; Title from title page (viewed June 8, 2021) |
| Umfang: | 1 Online-Ressource (22158 Seiten) |
| ISBN: | 9781663714534 1663714533 |
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| language | English |
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| spelling | Fuller, Jack VerfasserIn aut The Imagination Machine Fuller, Jack 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2021 1 Online-Ressource (22158 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed June 8, 2021) We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side. Livres numériques Audiobooks Reeves, Martin VerfasserIn aut Cooper, Mike ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Fuller, Jack Reeves, Martin The Imagination Machine Livres numériques Audiobooks |
| title | The Imagination Machine |
| title_auth | The Imagination Machine |
| title_exact_search | The Imagination Machine |
| title_full | The Imagination Machine Fuller, Jack |
| title_fullStr | The Imagination Machine Fuller, Jack |
| title_full_unstemmed | The Imagination Machine Fuller, Jack |
| title_short | The Imagination Machine |
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