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| Main Authors: | , , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2019
|
| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469075044/?ar |
| Summary: | Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. |
| Item Description: | Online resource; Title from title page (viewed May 28, 2019) |
| Physical Description: | 1 Online-Ressource (17314 pages) |
| ISBN: | 9781469075044 1469075040 |
Staff View
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| author | Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
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| id | ZDB-30-ORH-069804524 |
| illustrated | Not Illustrated |
| indexdate | 2025-06-25T12:14:37Z |
| institution | BVB |
| isbn | 9781469075044 1469075040 |
| language | English |
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| physical | 1 Online-Ressource (17314 pages) |
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| publishDate | 2019 |
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| publisher | Ascent Audio |
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| spelling | Kotler, Philip VerfasserIn aut Marketing 4.0 Kotler, Philip 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2019 1 Online-Ressource (17314 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed May 28, 2019) Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Business Affaires Business (OCoLC)fst00842262 Audiobooks Kartajaya, Hermawan VerfasserIn aut Setiawan, Iwan VerfasserIn aut Ross, Jonathan ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan Marketing 4.0 Business Affaires Business (OCoLC)fst00842262 Audiobooks |
| subject_GND | (OCoLC)fst00842262 |
| title | Marketing 4.0 |
| title_auth | Marketing 4.0 |
| title_exact_search | Marketing 4.0 |
| title_full | Marketing 4.0 Kotler, Philip |
| title_fullStr | Marketing 4.0 Kotler, Philip |
| title_full_unstemmed | Marketing 4.0 Kotler, Philip |
| title_short | Marketing 4.0 |
| title_sort | marketing 4 0 |
| topic | Business Affaires Business (OCoLC)fst00842262 Audiobooks |
| topic_facet | Business Affaires Audiobooks |
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