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Körperschaften: | , |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
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Ausgabe: | 1st edition. |
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9781469082165/?ar |
Zusammenfassung: | Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality-called "innovation capital"-is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: how you can build a personal reputation for innovation; what techniques you can use to amplify your innovation capital; how you can garner attention for your ideas and projects and persuade audiences to support them; and what it means to provide visionary leadership and how you can achieve it. Featuring interviews with the superstars of innovation-individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)-this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact. |
Beschreibung: | Online resource; Title from title page (viewed November 24, 2020) |
Umfang: | 1 Online-Ressource (23847 pages) |
ISBN: | 9781469082165 1469082160 |
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spelling | Dyer, Jeff VerfasserIn aut Innovation Capital Dyer, Jeff 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 Online-Ressource (23847 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed November 24, 2020) Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality-called "innovation capital"-is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: how you can build a personal reputation for innovation; what techniques you can use to amplify your innovation capital; how you can garner attention for your ideas and projects and persuade audiences to support them; and what it means to provide visionary leadership and how you can achieve it. Featuring interviews with the superstars of innovation-individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)-this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact. Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks Furr, Nathan VerfasserIn aut Lefrandt, Curtis VerfasserIn aut Constant, Charles ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
spellingShingle | Dyer, Jeff Furr, Nathan Lefrandt, Curtis Innovation Capital Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
subject_GND | (OCoLC)fst00842262 |
title | Innovation Capital |
title_auth | Innovation Capital |
title_exact_search | Innovation Capital |
title_full | Innovation Capital Dyer, Jeff |
title_fullStr | Innovation Capital Dyer, Jeff |
title_full_unstemmed | Innovation Capital Dyer, Jeff |
title_short | Innovation Capital |
title_sort | innovation capital |
topic | Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
topic_facet | Business Affaires businesses (business enterprises) Audiobooks |
work_keys_str_mv | AT dyerjeff innovationcapital AT furrnathan innovationcapital AT lefrandtcurtis innovationcapital AT constantcharles innovationcapital AT oreillyforhighereducationfirm innovationcapital AT safarianoreillymediacompany innovationcapital |