Fundamentals of Marketing, 2nd Edition:
How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the...
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| Beteiligte Personen: | , , , |
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| Körperschaften: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2021
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663714398/?ar |
| Zusammenfassung: | How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organizations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. From Ammon Zeus to Aircall, the Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. |
| Beschreibung: | Online resource; Title from title page (viewed June 8, 2021) |
| Umfang: | 1 Online-Ressource (57964 Seiten) |
| ISBN: | 9781663714398 1663714398 |
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| spelling | Baines, Paul VerfasserIn aut Fundamentals of Marketing, 2nd Edition Baines, Paul 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2021 1 Online-Ressource (57964 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed June 8, 2021) How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organizations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. From Ammon Zeus to Aircall, the Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Audiobooks Livres audio Audiobooks (OCoLC)fst00821088 Whitehouse, Sophie VerfasserIn aut Rosengren, Sara VerfasserIn aut Antonetti, Paolo VerfasserIn aut Kleinman, Dennis ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Baines, Paul Whitehouse, Sophie Rosengren, Sara Antonetti, Paolo Fundamentals of Marketing, 2nd Edition Audiobooks Livres audio Audiobooks (OCoLC)fst00821088 |
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| title | Fundamentals of Marketing, 2nd Edition |
| title_auth | Fundamentals of Marketing, 2nd Edition |
| title_exact_search | Fundamentals of Marketing, 2nd Edition |
| title_full | Fundamentals of Marketing, 2nd Edition Baines, Paul |
| title_fullStr | Fundamentals of Marketing, 2nd Edition Baines, Paul |
| title_full_unstemmed | Fundamentals of Marketing, 2nd Edition Baines, Paul |
| title_short | Fundamentals of Marketing, 2nd Edition |
| title_sort | fundamentals of marketing 2nd edition |
| topic | Audiobooks Livres audio Audiobooks (OCoLC)fst00821088 |
| topic_facet | Audiobooks Livres audio |
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