Saved in:
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
|
| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469076362/?ar |
| Summary: | Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. |
| Item Description: | Online resource; Title from title page (viewed April 21, 2020) |
| Physical Description: | 1 online resource (27873 pages) |
| ISBN: | 1469076365 9781469076362 |
Staff View
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| indexdate | 2025-05-28T09:45:18Z |
| institution | BVB |
| isbn | 1469076365 9781469076362 |
| language | English |
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| spelling | Thomke, Stefan H. VerfasserIn aut Experimentation Works Thomke, Stefan 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 online resource (27873 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed April 21, 2020) Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. Business Technological innovations Marketing research Creative ability in business Consumers Research Success in business Business Affaires ; Innovations Marketing ; Recherche Créativité dans les affaires Consommateurs ; Recherche Succès dans les affaires Affaires Business (OCoLC)fst00842262 Business ; Technological innovations (OCoLC)fst00842394 Consumers ; Research (OCoLC)fst00876427 Creative ability in business (OCoLC)fst00882438 Marketing research (OCoLC)fst01010284 Success in business (OCoLC)fst01137062 Audiobooks Downloadable audio books Audiobooks (OCoLC)fst01726208 Livres audio Dixon, Walter ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari Books Online (Firm) MitwirkendeR ctb |
| spellingShingle | Thomke, Stefan H. Experimentation Works Business Technological innovations Marketing research Creative ability in business Consumers Research Success in business Business Affaires ; Innovations Marketing ; Recherche Créativité dans les affaires Consommateurs ; Recherche Succès dans les affaires Affaires Business (OCoLC)fst00842262 Business ; Technological innovations (OCoLC)fst00842394 Consumers ; Research (OCoLC)fst00876427 Creative ability in business (OCoLC)fst00882438 Marketing research (OCoLC)fst01010284 Success in business (OCoLC)fst01137062 Audiobooks Downloadable audio books Audiobooks (OCoLC)fst01726208 Livres audio |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst00842394 (OCoLC)fst00876427 (OCoLC)fst00882438 (OCoLC)fst01010284 (OCoLC)fst01137062 (OCoLC)fst01726208 |
| title | Experimentation Works |
| title_auth | Experimentation Works |
| title_exact_search | Experimentation Works |
| title_full | Experimentation Works Thomke, Stefan |
| title_fullStr | Experimentation Works Thomke, Stefan |
| title_full_unstemmed | Experimentation Works Thomke, Stefan |
| title_short | Experimentation Works |
| title_sort | experimentation works |
| topic | Business Technological innovations Marketing research Creative ability in business Consumers Research Success in business Business Affaires ; Innovations Marketing ; Recherche Créativité dans les affaires Consommateurs ; Recherche Succès dans les affaires Affaires Business (OCoLC)fst00842262 Business ; Technological innovations (OCoLC)fst00842394 Consumers ; Research (OCoLC)fst00876427 Creative ability in business (OCoLC)fst00882438 Marketing research (OCoLC)fst01010284 Success in business (OCoLC)fst01137062 Audiobooks Downloadable audio books Audiobooks (OCoLC)fst01726208 Livres audio |
| topic_facet | Business Technological innovations Marketing research Creative ability in business Consumers Research Success in business Business Affaires ; Innovations Marketing ; Recherche Créativité dans les affaires Consommateurs ; Recherche Succès dans les affaires Affaires Business ; Technological innovations Consumers ; Research Audiobooks Downloadable audio books Livres audio |
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