Consumer experiences and emotion management:
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance i...
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Gildan Audio
p2020
|
| Edition: | Unabridged. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469070391/?ar |
| Summary: | Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being. |
| Item Description: | Downloadable audio file |
| Physical Description: | 1 online resource (4 hr., 41 min.) |
| ISBN: | 9781469070391 1469070391 |
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| language | English |
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| physical | 1 online resource (4 hr., 41 min.) |
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| spelling | Kapoor, Avinash VerfasserIn aut Consumer experiences and emotion management Avinash Kapoor Unabridged. New York Gildan Audio p2020 1 online resource (4 hr., 41 min.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Downloadable audio file Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being. Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Gildan Media. MitwirkendeR ctb |
| spellingShingle | Kapoor, Avinash Consumer experiences and emotion management Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01726208 |
| title | Consumer experiences and emotion management |
| title_auth | Consumer experiences and emotion management |
| title_exact_search | Consumer experiences and emotion management |
| title_full | Consumer experiences and emotion management Avinash Kapoor |
| title_fullStr | Consumer experiences and emotion management Avinash Kapoor |
| title_full_unstemmed | Consumer experiences and emotion management Avinash Kapoor |
| title_short | Consumer experiences and emotion management |
| title_sort | consumer experiences and emotion management |
| topic | Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Business Affaires BUSINESS & ECONOMICS / General Downloadable audio books Audiobooks Livres audio |
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