Connected Strategy:
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships-while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?...
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| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469082028/?ar |
| Summary: | What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships-while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity-involving frequent, low-friction, customized interactions-mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways-respond-to-desire, curated offering, coach behavior, and automatic execution-for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. |
| Item Description: | Online resource; Title from title page (viewed October 20, 2020) |
| Physical Description: | 1 Online-Ressource (25089 Seiten) |
| ISBN: | 9781469082028 1469082020 |
Staff View
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| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
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| id | ZDB-30-ORH-069801126 |
| illustrated | Not Illustrated |
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| isbn | 9781469082028 1469082020 |
| language | English |
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| publisher | Ascent Audio |
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| spelling | Siggelkow, Nicolaj VerfasserIn aut Connected Strategy Siggelkow, Nicolaj 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 Online-Ressource (25089 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed October 20, 2020) What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships-while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity-involving frequent, low-friction, customized interactions-mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways-respond-to-desire, curated offering, coach behavior, and automatic execution-for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Business Affaires Business (OCoLC)fst00842262 Audiobooks Terwiesch, Christian VerfasserIn aut Marantz, David ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Siggelkow, Nicolaj Terwiesch, Christian Connected Strategy Business Affaires Business (OCoLC)fst00842262 Audiobooks |
| subject_GND | (OCoLC)fst00842262 |
| title | Connected Strategy |
| title_auth | Connected Strategy |
| title_exact_search | Connected Strategy |
| title_full | Connected Strategy Siggelkow, Nicolaj |
| title_fullStr | Connected Strategy Siggelkow, Nicolaj |
| title_full_unstemmed | Connected Strategy Siggelkow, Nicolaj |
| title_short | Connected Strategy |
| title_sort | connected strategy |
| topic | Business Affaires Business (OCoLC)fst00842262 Audiobooks |
| topic_facet | Business Affaires Audiobooks |
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