Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaften: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2020]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469077543/?ar |
| Zusammenfassung: | "Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies of all sizes and stages of maturity. The book will document the rise, fall and return of B2B brand marketing, offer ten principles to building a modern B2B brand, and prove the value of brand marketing on shareholder outcomes"-- |
| Beschreibung: | Electronic audio file |
| Umfang: | 1 online resource (1 sound file) |
| ISBN: | 146907754X 9781469077543 |
Internformat
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-069800685 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-28T09:45:19Z |
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| isbn | 146907754X 9781469077543 |
| language | English |
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| physical | 1 online resource (1 sound file) |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | Wiley |
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| spelling | Kennada, Anthony 1986- VerfasserIn aut Category creation how to build a brand that customers, employees, and investors will love Anthony Kennada Hoboken, New Jersey Wiley [2020] 1 online resource (1 sound file) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Electronic audio file "Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies of all sizes and stages of maturity. The book will document the rise, fall and return of B2B brand marketing, offer ten principles to building a modern B2B brand, and prove the value of brand marketing on shareholder outcomes"-- Branding (Marketing) Customer relations Entrepreneurship Industrial marketing Stratégie de marque Entrepreneuriat Marketing industriel branding entrepreneurs O'Reilly for Higher Education (Firm), MitwirkendeR ctb OverDrive, Inc., MitwirkendeR ctb 9781119611585 Erscheint auch als Druck-Ausgabe 9781119611585 |
| spellingShingle | Kennada, Anthony 1986- Category creation how to build a brand that customers, employees, and investors will love Branding (Marketing) Customer relations Entrepreneurship Industrial marketing Stratégie de marque Entrepreneuriat Marketing industriel branding entrepreneurs |
| title | Category creation how to build a brand that customers, employees, and investors will love |
| title_auth | Category creation how to build a brand that customers, employees, and investors will love |
| title_exact_search | Category creation how to build a brand that customers, employees, and investors will love |
| title_full | Category creation how to build a brand that customers, employees, and investors will love Anthony Kennada |
| title_fullStr | Category creation how to build a brand that customers, employees, and investors will love Anthony Kennada |
| title_full_unstemmed | Category creation how to build a brand that customers, employees, and investors will love Anthony Kennada |
| title_short | Category creation |
| title_sort | category creation how to build a brand that customers employees and investors will love |
| title_sub | how to build a brand that customers, employees, and investors will love |
| topic | Branding (Marketing) Customer relations Entrepreneurship Industrial marketing Stratégie de marque Entrepreneuriat Marketing industriel branding entrepreneurs |
| topic_facet | Branding (Marketing) Customer relations Entrepreneurship Industrial marketing Stratégie de marque Entrepreneuriat Marketing industriel branding entrepreneurs |
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