Building for everyone: expand your market with design practices from google's product inclusion team
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why"...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Gildan Audio
p2020
|
| Ausgabe: | Unabridged. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469080260/?ar |
| Zusammenfassung: | Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how'" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups' The Product Inclusion Team at Google has developed strategies to do just that.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team. |
| Beschreibung: | Downloadable audio file |
| Umfang: | 1 online resource (7 hr., 42 min.) |
| ISBN: | 9781469080260 1469080265 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-069800472 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121148.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 211110s2020 xx |||||o 00| ||eng c | ||
| 020 | |a 9781469080260 |9 978-1-4690-8026-0 | ||
| 020 | |a 1469080265 |9 1-4690-8026-5 | ||
| 035 | |a (DE-627-1)069800472 | ||
| 035 | |a (DE-599)KEP069800472 | ||
| 035 | |a (ORHE)9781469080260 | ||
| 035 | |a (DE-627-1)069800472 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.5/752 |2 23/eng/20230216 | |
| 100 | 1 | |a Jean-Baptiste, Annie |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Building for everyone |b expand your market with design practices from google's product inclusion team |c Annie Jean-Baptiste |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a New York |b Gildan Audio |c p2020 | |
| 300 | |a 1 online resource (7 hr., 42 min.) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Downloadable audio file | ||
| 520 | |a Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how'" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups' The Product Inclusion Team at Google has developed strategies to do just that.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team. | ||
| 650 | 0 | |a Business | |
| 650 | 4 | |a Affaires | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 650 | 4 | |a Business |0 (OCoLC)fst00842262 | |
| 650 | 4 | |a Downloadable audio books | |
| 650 | 4 | |a Audiobooks |0 (OCoLC)fst01726208 | |
| 650 | 4 | |a Audiobooks | |
| 650 | 4 | |a Livres audio | |
| 710 | 2 | |a Gildan Media. |e MitwirkendeR |4 ctb | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781469080260/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-069800472 |
|---|---|
| _version_ | 1833357037409402880 |
| adam_text | |
| any_adam_object | |
| author | Jean-Baptiste, Annie |
| author_corporate | Gildan Media |
| author_corporate_role | ctb |
| author_facet | Jean-Baptiste, Annie Gildan Media |
| author_role | aut |
| author_sort | Jean-Baptiste, Annie |
| author_variant | a j b ajb |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)069800472 (DE-599)KEP069800472 (ORHE)9781469080260 |
| dewey-full | 658.5/752 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/752 |
| dewey-search | 658.5/752 |
| dewey-sort | 3658.5 3752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Unabridged. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02874cam a22004692c 4500</leader><controlfield tag="001">ZDB-30-ORH-069800472</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121148.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">211110s2020 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781469080260</subfield><subfield code="9">978-1-4690-8026-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1469080265</subfield><subfield code="9">1-4690-8026-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)069800472</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP069800472</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781469080260</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)069800472</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/752</subfield><subfield code="2">23/eng/20230216</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jean-Baptiste, Annie</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Building for everyone</subfield><subfield code="b">expand your market with design practices from google's product inclusion team</subfield><subfield code="c">Annie Jean-Baptiste</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Unabridged.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Gildan Audio</subfield><subfield code="c">p2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (7 hr., 42 min.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Downloadable audio file</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how'" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups' The Product Inclusion Team at Google has developed strategies to do just that.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Affaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield><subfield code="0">(OCoLC)fst00842262</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Downloadable audio books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield><subfield code="0">(OCoLC)fst01726208</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Livres audio</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Gildan Media.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781469080260/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-069800472 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-28T09:45:19Z |
| institution | BVB |
| isbn | 9781469080260 1469080265 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (7 hr., 42 min.) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Gildan Audio |
| record_format | marc |
| spelling | Jean-Baptiste, Annie VerfasserIn aut Building for everyone expand your market with design practices from google's product inclusion team Annie Jean-Baptiste Unabridged. New York Gildan Audio p2020 1 online resource (7 hr., 42 min.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Downloadable audio file Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how'" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups' The Product Inclusion Team at Google has developed strategies to do just that.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team. Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Gildan Media. MitwirkendeR ctb |
| spellingShingle | Jean-Baptiste, Annie Building for everyone expand your market with design practices from google's product inclusion team Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01726208 |
| title | Building for everyone expand your market with design practices from google's product inclusion team |
| title_auth | Building for everyone expand your market with design practices from google's product inclusion team |
| title_exact_search | Building for everyone expand your market with design practices from google's product inclusion team |
| title_full | Building for everyone expand your market with design practices from google's product inclusion team Annie Jean-Baptiste |
| title_fullStr | Building for everyone expand your market with design practices from google's product inclusion team Annie Jean-Baptiste |
| title_full_unstemmed | Building for everyone expand your market with design practices from google's product inclusion team Annie Jean-Baptiste |
| title_short | Building for everyone |
| title_sort | building for everyone expand your market with design practices from google s product inclusion team |
| title_sub | expand your market with design practices from google's product inclusion team |
| topic | Business Affaires BUSINESS & ECONOMICS / General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Business Affaires BUSINESS & ECONOMICS / General Downloadable audio books Audiobooks Livres audio |
| work_keys_str_mv | AT jeanbaptisteannie buildingforeveryoneexpandyourmarketwithdesignpracticesfromgooglesproductinclusionteam AT gildanmedia buildingforeveryoneexpandyourmarketwithdesignpracticesfromgooglesproductinclusionteam |