Blue Ocean Strategy, Expanded Edition:
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469080970/?ar |
| Summary: | In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years. |
| Item Description: | Online resource; Title from title page (viewed July 14, 2020) |
| Physical Description: | 1 Online-Ressource (31408 Seiten) |
| ISBN: | 9781469080970 1469080974 |
Staff View
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| illustrated | Not Illustrated |
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| publisher | Ascent Audio |
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| spelling | Kim, W. VerfasserIn aut Blue Ocean Strategy, Expanded Edition Kim, W 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 Online-Ressource (31408 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed July 14, 2020) In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years. New products Business Market segmentation Affaires Segmentation du marché businesses (business enterprises) Business (OCoLC)fst00842262 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks Mauborgne, Renee VerfasserIn aut Wayne, Roger ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Kim, W. Mauborgne, Renee Blue Ocean Strategy, Expanded Edition New products Business Market segmentation Affaires Segmentation du marché businesses (business enterprises) Business (OCoLC)fst00842262 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01010139 (OCoLC)fst01036889 |
| title | Blue Ocean Strategy, Expanded Edition |
| title_auth | Blue Ocean Strategy, Expanded Edition |
| title_exact_search | Blue Ocean Strategy, Expanded Edition |
| title_full | Blue Ocean Strategy, Expanded Edition Kim, W |
| title_fullStr | Blue Ocean Strategy, Expanded Edition Kim, W |
| title_full_unstemmed | Blue Ocean Strategy, Expanded Edition Kim, W |
| title_short | Blue Ocean Strategy, Expanded Edition |
| title_sort | blue ocean strategy expanded edition |
| topic | New products Business Market segmentation Affaires Segmentation du marché businesses (business enterprises) Business (OCoLC)fst00842262 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks |
| topic_facet | New products Business Market segmentation Affaires Segmentation du marché businesses (business enterprises) Audiobooks |
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