Blue Ocean Classics:
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue...
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| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2019
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469076300/?ar |
| Summary: | W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans. |
| Item Description: | Online resource; Title from title page (viewed August 20, 2019) |
| Physical Description: | 1 Online-Ressource (6757 Seiten) |
| ISBN: | 9781469076300 1469076306 |
Staff View
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| spelling | Kim, W. VerfasserIn aut Blue Ocean Classics Kim, W 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2019 1 Online-Ressource (6757 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed August 20, 2019) W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans. Business Employees Coaching of Leadership Market segmentation New products Affaires Segmentation du marché Business (OCoLC)fst00842262 Employees ; Coaching of (OCoLC)fst01765531 Leadership (OCoLC)fst00994701 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks Mauborgne, Renee VerfasserIn aut Menasche, Steve ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Kim, W. Mauborgne, Renee Blue Ocean Classics Business Employees Coaching of Leadership Market segmentation New products Affaires Segmentation du marché Business (OCoLC)fst00842262 Employees ; Coaching of (OCoLC)fst01765531 Leadership (OCoLC)fst00994701 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01765531 (OCoLC)fst00994701 (OCoLC)fst01010139 (OCoLC)fst01036889 |
| title | Blue Ocean Classics |
| title_auth | Blue Ocean Classics |
| title_exact_search | Blue Ocean Classics |
| title_full | Blue Ocean Classics Kim, W |
| title_fullStr | Blue Ocean Classics Kim, W |
| title_full_unstemmed | Blue Ocean Classics Kim, W |
| title_short | Blue Ocean Classics |
| title_sort | blue ocean classics |
| topic | Business Employees Coaching of Leadership Market segmentation New products Affaires Segmentation du marché Business (OCoLC)fst00842262 Employees ; Coaching of (OCoLC)fst01765531 Leadership (OCoLC)fst00994701 Market segmentation (OCoLC)fst01010139 New products (OCoLC)fst01036889 Audiobooks |
| topic_facet | Business Employees Coaching of Leadership Market segmentation New products Affaires Segmentation du marché Employees ; Coaching of Audiobooks |
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