Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python - Baig, Mirza Rahim; Govindan, Gururajan; Shrimali, Vishwesh Ravi (Packt Publishing, 2021)
Includes index. - Authors of first edition : Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar. - Description based on online resource; title from digital title page (viewed on August 26, 2022)