Integrated Communication:

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals w...

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Bibliographische Detailangaben
Beteilige Person: Moore, Jeri (VerfasserIn)
Weitere beteiligte Personen: Thorson, Esther (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Nichtbestimmte Sprache
Veröffentlicht: [Erscheinungsort nicht ermittelbar] Psychology Press 2013
Links:https://learning.oreilly.com/library/view/-/9780805813913/?ar
Zusammenfassung:Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Beschreibung:Title from content provider
Umfang:1 Online-Ressource
ISBN:9781134780297
113478029X