Choose your customer: how to compete against the digital giants and thrive
"Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are f...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw Hill
[2021]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781264257102/?ar |
| Zusammenfassung: | "Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive-and win-in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable-and focus on them. Provide services and experiences that can't be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can't match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result"-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 1264257104 9781264257102 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-063078767 |
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| indexdate | 2025-01-17T11:20:40Z |
| institution | BVB |
| isbn | 1264257104 9781264257102 |
| language | English |
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| publisher | McGraw Hill |
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| spelling | Byrnes, Jonathan L. S. VerfasserIn aut Choose your customer how to compete against the digital giants and thrive Jonathan L.S. Byrnes and John S. Wass New York McGraw Hill [2021] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher "Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive-and win-in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable-and focus on them. Provide services and experiences that can't be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can't match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result"-- Consumer behavior Customer relations Management Corporate profits Consommateurs ; Comportement Entreprises ; Profits Customer relations ; Management Wass, John S. VerfasserIn aut 9781264257096 Erscheint auch als Druck-Ausgabe 9781264257096 |
| spellingShingle | Byrnes, Jonathan L. S. Wass, John S. Choose your customer how to compete against the digital giants and thrive Consumer behavior Customer relations Management Corporate profits Consommateurs ; Comportement Entreprises ; Profits Customer relations ; Management |
| title | Choose your customer how to compete against the digital giants and thrive |
| title_auth | Choose your customer how to compete against the digital giants and thrive |
| title_exact_search | Choose your customer how to compete against the digital giants and thrive |
| title_full | Choose your customer how to compete against the digital giants and thrive Jonathan L.S. Byrnes and John S. Wass |
| title_fullStr | Choose your customer how to compete against the digital giants and thrive Jonathan L.S. Byrnes and John S. Wass |
| title_full_unstemmed | Choose your customer how to compete against the digital giants and thrive Jonathan L.S. Byrnes and John S. Wass |
| title_short | Choose your customer |
| title_sort | choose your customer how to compete against the digital giants and thrive |
| title_sub | how to compete against the digital giants and thrive |
| topic | Consumer behavior Customer relations Management Corporate profits Consommateurs ; Comportement Entreprises ; Profits Customer relations ; Management |
| topic_facet | Consumer behavior Customer relations Management Corporate profits Consommateurs ; Comportement Entreprises ; Profits Customer relations ; Management |
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