Reputation Management, 4th Edition:
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation manageme...
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| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Routledge
2020
|
| Edition: | 4th edition. |
| Links: | https://learning.oreilly.com/library/view/-/9781351235006/?ar |
| Summary: | Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. |
| Item Description: | Online resource; Title from title page (viewed July 14, 2020) |
| Physical Description: | 1 Online-Ressource (438 Seiten) |
| ISBN: | 1351235001 9781351235006 |
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| spelling | Doorley, John VerfasserIn aut Reputation Management, 4th Edition Doorley, John 4th edition. [Erscheinungsort nicht ermittelbar] Routledge 2020 1 Online-Ressource (438 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed July 14, 2020) Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. Garcia, Helio VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Doorley, John Garcia, Helio Reputation Management, 4th Edition |
| title | Reputation Management, 4th Edition |
| title_auth | Reputation Management, 4th Edition |
| title_exact_search | Reputation Management, 4th Edition |
| title_full | Reputation Management, 4th Edition Doorley, John |
| title_fullStr | Reputation Management, 4th Edition Doorley, John |
| title_full_unstemmed | Reputation Management, 4th Edition Doorley, John |
| title_short | Reputation Management, 4th Edition |
| title_sort | reputation management 4th edition |
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