Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability - Wixom, Barbara Haley 1969-; Schüritz, Ronny M.; Farrell, Killian (MIT Sloan Management Review, 2020)
"Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020)