APA (7th ed.) Citation

Ross, J., Beath, C., & Mocker, M. (2019). Creating Digital Offerings Customers Will Buy (1st edition.). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Ross, Jeanne, Cynthia Beath, and Martin Mocker. Creating Digital Offerings Customers Will Buy. 1st edition. [Erscheinungsort nicht ermittelbar]: MIT Sloan Management Review, 2019.

MLA (9th ed.) Citation

Ross, Jeanne, et al. Creating Digital Offerings Customers Will Buy. 1st edition. MIT Sloan Management Review, 2019.