'Just Enough' Piracy Can Be a Good Thing:

When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a...

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Bibliographic Details
Main Author: Kim, Antino (Author)
Other Authors: Lahiri, Atanu (Contributor), Dey, Debabrata (Contributor), Kane, Gerald (Contributor)
Format: Electronic eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019
Edition:1st edition.
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT61112/?ar
Summary:When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time.
Item Description:Online resource; Title from title page (viewed August 27, 2019)
Physical Description:1 Online-Ressource (4 Seiten)