'Just Enough' Piracy Can Be a Good Thing:

When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Kim, Antino (VerfasserIn)
Weitere beteiligte Personen: Lahiri, Atanu (MitwirkendeR), Dey, Debabrata (MitwirkendeR), Kane, Gerald (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019
Ausgabe:1st edition.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/53863MIT61112/?ar
Zusammenfassung:When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time.
Beschreibung:Online resource; Title from title page (viewed August 27, 2019)
Umfang:1 Online-Ressource (4 Seiten)