Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill Audio, Inc.
2017
|
| Edition: | Unabridged. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781259862977/?ar |
| Summary: | The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. |
| Item Description: | Online resource; title from digital title page (viewed on November 17, 2019) |
| Physical Description: | 1 Online-Ressource (5 hr., 19 min.) |
| ISBN: | 9781259862977 1259862976 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781259862977 1259862976 |
| language | English |
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| spelling | Norton, David VerfasserIn aut The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton Unabridged. New York McGraw-Hill Audio, Inc. 2017 1 Online-Ressource (5 hr., 19 min.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from digital title page (viewed on November 17, 2019) The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Decision Making Prise de décision Gestion Profil des consommateurs Consommateurs ; Fidélité decision making management Downloadable audio books Audiobooks Livres audio Greene, Doug MitwirkendeR ctb 1978605528 Erscheint auch als Druck-Ausgabe 1978605528 |
| spellingShingle | Norton, David The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Decision Making Prise de décision Gestion Profil des consommateurs Consommateurs ; Fidélité decision making management Downloadable audio books Audiobooks Livres audio |
| title | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_auth | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_exact_search | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| title_full | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_fullStr | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_full_unstemmed | The high roller experience how Caesar's and other world-class companies are using data to create an unforgettable customer experience David Norton |
| title_short | The high roller experience |
| title_sort | high roller experience how caesar s and other world class companies are using data to create an unforgettable customer experience |
| title_sub | how Caesar's and other world-class companies are using data to create an unforgettable customer experience |
| topic | Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Decision Making Prise de décision Gestion Profil des consommateurs Consommateurs ; Fidélité decision making management Downloadable audio books Audiobooks Livres audio |
| topic_facet | Customer relations Consumer profiling Customer loyalty Leadership Decision making Management Decision Making Prise de décision Gestion Profil des consommateurs Consommateurs ; Fidélité decision making management Downloadable audio books Audiobooks Livres audio |
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