Gespeichert in:
Beteilige Person: | |
---|---|
Weitere beteiligte Personen: | |
Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Hoboken, N.J.
Wiley
2007
|
Schriftenreihe: | --For dummies
|
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780471771593/?ar |
Zusammenfassung: | Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. |
Beschreibung: | Print version record |
Umfang: | 1 online resource (xvii, 364 pages) illustrations. |
ISBN: | 0470124040 9780470124048 9781118052846 1118052846 9780471771593 |
Internformat
MARC
LEADER | 00000cam a22000002c 4500 | ||
---|---|---|---|
001 | ZDB-30-ORH-049359525 | ||
003 | DE-627-1 | ||
005 | 20240228114046.0 | ||
007 | cr uuu---uuuuu | ||
008 | 200120s2007 xx |||||o 00| ||eng c | ||
020 | |a 0470124040 |c electronic bk. |9 0-470-12404-0 | ||
020 | |a 9780470124048 |c electronic bk. |9 978-0-470-12404-8 | ||
020 | |a 9781118052846 |c electronic bk. |9 978-1-118-05284-6 | ||
020 | |a 1118052846 |c electronic bk. |9 1-118-05284-6 | ||
020 | |a 9780471771593 |9 978-0-471-77159-3 | ||
035 | |a (DE-627-1)049359525 | ||
035 | |a (DE-599)KEP049359525 | ||
035 | |a (ORHE)9780471771593 | ||
035 | |a (DE-627-1)049359525 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
072 | 7 | |a BUS |2 bisacsh | |
072 | 7 | |a KMP |2 bicssc | |
082 | 0 | |a 658.827 |2 22 | |
100 | 1 | |a Chiaravalle, Bill |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Branding for dummies |c by Bill Chiaravalle and Barbara Findlay Schenck |
264 | 1 | |a Hoboken, N.J. |b Wiley |c 2007 | |
300 | |a 1 online resource (xvii, 364 pages) |b illustrations. | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
490 | 0 | |a --For dummies | |
500 | |a Print version record | ||
520 | |a Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. | ||
650 | 0 | |a Brand name products | |
650 | 0 | |a Product management | |
650 | 0 | |a Business names | |
650 | 4 | |a Produits de marque | |
650 | 4 | |a Produits commerciaux ; Gestion | |
650 | 4 | |a Raison sociale | |
650 | 4 | |a BUSINESS & ECONOMICS ; Advertising & Promotion | |
650 | 4 | |a Brand name products | |
650 | 4 | |a Business names | |
650 | 4 | |a Product management | |
700 | 1 | |a Schenck, Barbara Findlay |e MitwirkendeR |4 ctb | |
776 | 1 | |z 0471771597 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 0471771597 |
966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9780471771593/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
912 | |a ZDB-30-ORH | ||
912 | |a ZDB-30-ORH | ||
951 | |a BO | ||
912 | |a ZDB-30-ORH | ||
049 | |a DE-91 |
Datensatz im Suchindex
DE-BY-TUM_katkey | ZDB-30-ORH-049359525 |
---|---|
_version_ | 1833357052650455040 |
adam_text | |
any_adam_object | |
author | Chiaravalle, Bill |
author2 | Schenck, Barbara Findlay |
author2_role | ctb |
author2_variant | b f s bf bfs |
author_facet | Chiaravalle, Bill Schenck, Barbara Findlay |
author_role | aut |
author_sort | Chiaravalle, Bill |
author_variant | b c bc |
building | Verbundindex |
bvnumber | localTUM |
collection | ZDB-30-ORH |
ctrlnum | (DE-627-1)049359525 (DE-599)KEP049359525 (ORHE)9780471771593 |
dewey-full | 658.827 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02234cam a22005772c 4500</leader><controlfield tag="001">ZDB-30-ORH-049359525</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228114046.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">200120s2007 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470124040</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-12404-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470124048</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-12404-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118052846</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-05284-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118052846</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-05284-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780471771593</subfield><subfield code="9">978-0-471-77159-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)049359525</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP049359525</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9780471771593</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)049359525</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KMP</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chiaravalle, Bill</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding for dummies</subfield><subfield code="c">by Bill Chiaravalle and Barbara Findlay Schenck</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xvii, 364 pages)</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">--For dummies</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business names</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits commerciaux ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Raison sociale</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Advertising & Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business names</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schenck, Barbara Findlay</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">0471771597</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">0471771597</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9780471771593/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
id | ZDB-30-ORH-049359525 |
illustrated | Illustrated |
indexdate | 2025-05-28T09:45:33Z |
institution | BVB |
isbn | 0470124040 9780470124048 9781118052846 1118052846 9780471771593 |
language | English |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 online resource (xvii, 364 pages) illustrations. |
psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Wiley |
record_format | marc |
series2 | --For dummies |
spelling | Chiaravalle, Bill VerfasserIn aut Branding for dummies by Bill Chiaravalle and Barbara Findlay Schenck Hoboken, N.J. Wiley 2007 1 online resource (xvii, 364 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier --For dummies Print version record Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. Brand name products Product management Business names Produits de marque Produits commerciaux ; Gestion Raison sociale BUSINESS & ECONOMICS ; Advertising & Promotion Schenck, Barbara Findlay MitwirkendeR ctb 0471771597 Erscheint auch als Druck-Ausgabe 0471771597 |
spellingShingle | Chiaravalle, Bill Branding for dummies Brand name products Product management Business names Produits de marque Produits commerciaux ; Gestion Raison sociale BUSINESS & ECONOMICS ; Advertising & Promotion |
title | Branding for dummies |
title_auth | Branding for dummies |
title_exact_search | Branding for dummies |
title_full | Branding for dummies by Bill Chiaravalle and Barbara Findlay Schenck |
title_fullStr | Branding for dummies by Bill Chiaravalle and Barbara Findlay Schenck |
title_full_unstemmed | Branding for dummies by Bill Chiaravalle and Barbara Findlay Schenck |
title_short | Branding for dummies |
title_sort | branding for dummies |
topic | Brand name products Product management Business names Produits de marque Produits commerciaux ; Gestion Raison sociale BUSINESS & ECONOMICS ; Advertising & Promotion |
topic_facet | Brand name products Product management Business names Produits de marque Produits commerciaux ; Gestion Raison sociale BUSINESS & ECONOMICS ; Advertising & Promotion |
work_keys_str_mv | AT chiaravallebill brandingfordummies AT schenckbarbarafindlay brandingfordummies |