Innovation and Creativity in SMEs:
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Körperschaften: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Wiley-ISTE
2019
|
| Ausgabe: | 1st edition. |
| Links: | https://learning.oreilly.com/library/view/-/9781786303172/?ar |
| Zusammenfassung: | In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. |
| Beschreibung: | Online resource; Title from title page (viewed September 11, 2019) |
| Umfang: | 1 Online-Ressource (230 Seiten) |
| ISBN: | 1786303175 9781786303172 |
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| spelling | Gay, Claudine VerfasserIn aut Innovation and Creativity in SMEs Gay, Claudine 1st edition. [Erscheinungsort nicht ermittelbar] Wiley-ISTE 2019 1 Online-Ressource (230 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed September 11, 2019) In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. Szostak, Berangere VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Gay, Claudine Szostak, Berangere Innovation and Creativity in SMEs |
| title | Innovation and Creativity in SMEs |
| title_auth | Innovation and Creativity in SMEs |
| title_exact_search | Innovation and Creativity in SMEs |
| title_full | Innovation and Creativity in SMEs Gay, Claudine |
| title_fullStr | Innovation and Creativity in SMEs Gay, Claudine |
| title_full_unstemmed | Innovation and Creativity in SMEs Gay, Claudine |
| title_short | Innovation and Creativity in SMEs |
| title_sort | innovation and creativity in smes |
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