Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley Blackwell
2019
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118673966/?ar |
| Zusammenfassung: | "-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication conglomerates, global agencies, and network of independent agencies are major players and influencers in the public relations industry worldwide. -Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international practitioners. -All types of organizations practice global and multicultural public relations, including government and non-governmental organizations, multilateral organizations, multinational corporations, and agencies. -The complexity of public relations programs increases when organizations operate across borders because of the existence and dynamism of home, host, and transnational stakeholders or publics"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118673973 1118673972 9781118673928 1118673921 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-04935468X | ||
| 003 | DE-627-1 | ||
| 005 | 20240228120639.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200120s2019 xx |||||o 00| ||eng c | ||
| 020 | |a 9781118673973 |c Adobe PDF |9 978-1-118-67397-3 | ||
| 020 | |a 1118673972 |9 1-118-67397-2 | ||
| 020 | |a 9781118673928 |c ePub |9 978-1-118-67392-8 | ||
| 020 | |a 1118673921 |9 1-118-67392-1 | ||
| 035 | |a (DE-627-1)04935468X | ||
| 035 | |a (DE-599)KEP04935468X | ||
| 035 | |a (ORHE)9781118673966 | ||
| 035 | |a (DE-627-1)04935468X | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 082 | 0 | |a 659.2 |2 23 | |
| 100 | 1 | |a Molleda, Juan-Carlos |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Global and multicultural public relations |c Juan-Carlos Molleda and Sarab Kochhar |
| 264 | 1 | |a Hoboken, NJ |b Wiley Blackwell |c 2019 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher | ||
| 520 | |a "-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication conglomerates, global agencies, and network of independent agencies are major players and influencers in the public relations industry worldwide. -Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international practitioners. -All types of organizations practice global and multicultural public relations, including government and non-governmental organizations, multilateral organizations, multinational corporations, and agencies. -The complexity of public relations programs increases when organizations operate across borders because of the existence and dynamism of home, host, and transnational stakeholders or publics"-- | ||
| 650 | 0 | |a Public relations | |
| 650 | 0 | |a Globalization |x Economic aspects | |
| 650 | 0 | |a Strategic planning | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Mondialisation | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 4 | |a public relations | |
| 650 | 4 | |a globalism | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Globalization ; Economic aspects | |
| 650 | 4 | |a Public relations | |
| 700 | 1 | |a Kochhar, Sarab |d 1982- |e VerfasserIn |4 aut | |
| 776 | 1 | |z 9781118673966 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781118673966 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781118673966/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-04935468X |
|---|---|
| _version_ | 1835903162399064064 |
| adam_text | |
| any_adam_object | |
| author | Molleda, Juan-Carlos Kochhar, Sarab 1982- |
| author_facet | Molleda, Juan-Carlos Kochhar, Sarab 1982- |
| author_role | aut aut |
| author_sort | Molleda, Juan-Carlos |
| author_variant | j c m jcm s k sk |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)04935468X (DE-599)KEP04935468X (ORHE)9781118673966 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03222cam a22005652c 4500</leader><controlfield tag="001">ZDB-30-ORH-04935468X</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228120639.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">200120s2019 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118673973</subfield><subfield code="c">Adobe PDF</subfield><subfield code="9">978-1-118-67397-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118673972</subfield><subfield code="9">1-118-67397-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118673928</subfield><subfield code="c">ePub</subfield><subfield code="9">978-1-118-67392-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118673921</subfield><subfield code="9">1-118-67392-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)04935468X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP04935468X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781118673966</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)04935468X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Molleda, Juan-Carlos</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global and multicultural public relations</subfield><subfield code="c">Juan-Carlos Molleda and Sarab Kochhar</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley Blackwell</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication conglomerates, global agencies, and network of independent agencies are major players and influencers in the public relations industry worldwide. -Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international practitioners. -All types of organizations practice global and multicultural public relations, including government and non-governmental organizations, multilateral organizations, multinational corporations, and agencies. -The complexity of public relations programs increases when organizations operate across borders because of the existence and dynamism of home, host, and transnational stakeholders or publics"--</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Globalization</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mondialisation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">globalism</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Globalization ; Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kochhar, Sarab</subfield><subfield code="d">1982-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781118673966</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781118673966</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781118673966/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-04935468X |
| illustrated | Not Illustrated |
| indexdate | 2025-06-25T12:14:53Z |
| institution | BVB |
| isbn | 9781118673973 1118673972 9781118673928 1118673921 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Wiley Blackwell |
| record_format | marc |
| spelling | Molleda, Juan-Carlos VerfasserIn aut Global and multicultural public relations Juan-Carlos Molleda and Sarab Kochhar Hoboken, NJ Wiley Blackwell 2019 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher "-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication conglomerates, global agencies, and network of independent agencies are major players and influencers in the public relations industry worldwide. -Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international practitioners. -All types of organizations practice global and multicultural public relations, including government and non-governmental organizations, multilateral organizations, multinational corporations, and agencies. -The complexity of public relations programs increases when organizations operate across borders because of the existence and dynamism of home, host, and transnational stakeholders or publics"-- Public relations Globalization Economic aspects Strategic planning Relations publiques Mondialisation Planification stratégique public relations globalism BUSINESS & ECONOMICS / Advertising & Promotion Globalization ; Economic aspects Kochhar, Sarab 1982- VerfasserIn aut 9781118673966 Erscheint auch als Druck-Ausgabe 9781118673966 |
| spellingShingle | Molleda, Juan-Carlos Kochhar, Sarab 1982- Global and multicultural public relations Public relations Globalization Economic aspects Strategic planning Relations publiques Mondialisation Planification stratégique public relations globalism BUSINESS & ECONOMICS / Advertising & Promotion Globalization ; Economic aspects |
| title | Global and multicultural public relations |
| title_auth | Global and multicultural public relations |
| title_exact_search | Global and multicultural public relations |
| title_full | Global and multicultural public relations Juan-Carlos Molleda and Sarab Kochhar |
| title_fullStr | Global and multicultural public relations Juan-Carlos Molleda and Sarab Kochhar |
| title_full_unstemmed | Global and multicultural public relations Juan-Carlos Molleda and Sarab Kochhar |
| title_short | Global and multicultural public relations |
| title_sort | global and multicultural public relations |
| topic | Public relations Globalization Economic aspects Strategic planning Relations publiques Mondialisation Planification stratégique public relations globalism BUSINESS & ECONOMICS / Advertising & Promotion Globalization ; Economic aspects |
| topic_facet | Public relations Globalization Economic aspects Strategic planning Relations publiques Mondialisation Planification stratégique public relations globalism BUSINESS & ECONOMICS / Advertising & Promotion Globalization ; Economic aspects |
| work_keys_str_mv | AT molledajuancarlos globalandmulticulturalpublicrelations AT kochharsarab globalandmulticulturalpublicrelations |