Sherman's Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizin...

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Bibliographic Details
Main Author: Munson, Chuck (Author)
Corporate Author: Safari, an O'Reilly Media Company (Contributor)
Format: Electronic eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar] PH Professional Business 2013
Edition:1st edition.
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780133758139/?ar
Summary:This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
Physical Description:1 Online-Ressource (5 Seiten)
ISBN:9780133758139