Saved in:
| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
McGraw-Hill
2000
|
| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780071473170/?ar |
| Summary: | The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today. |
| Item Description: | Online resource; Title from title page (viewed December 13, 2000) |
| Physical Description: | 1 online resource (14946 pages) |
| ISBN: | 9780071473170 0071473173 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
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| illustrated | Not Illustrated |
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| spelling | Ries, Al VerfasserIn aut Positioning The Battle for Your Mind (Audio Book) Ries, Al 1st edition. [Place of publication not identified] McGraw-Hill 2000 1 online resource (14946 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed December 13, 2000) The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today. Audiobooks Livres audio Trout, Jack VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Ries, Al Trout, Jack Positioning The Battle for Your Mind (Audio Book) Audiobooks Livres audio |
| title | Positioning The Battle for Your Mind (Audio Book) |
| title_auth | Positioning The Battle for Your Mind (Audio Book) |
| title_exact_search | Positioning The Battle for Your Mind (Audio Book) |
| title_full | Positioning The Battle for Your Mind (Audio Book) Ries, Al |
| title_fullStr | Positioning The Battle for Your Mind (Audio Book) Ries, Al |
| title_full_unstemmed | Positioning The Battle for Your Mind (Audio Book) Ries, Al |
| title_short | Positioning |
| title_sort | positioning the battle for your mind audio book |
| title_sub | The Battle for Your Mind (Audio Book) |
| topic | Audiobooks Livres audio |
| topic_facet | Audiobooks Livres audio |
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