How Should Companies Talk to Customers Online?:
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a s...
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| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2018
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT60209/?ar |
| Summary: | Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction. |
| Physical Description: | 1 Online-Ressource (14 Seiten) |
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| spelling | McFerran, Brent VerfasserIn aut How Should Companies Talk to Customers Online? McFerran, Brent 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2018 1 Online-Ressource (14 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction. Industrial management Gestion d'entreprise Moore, Sarah VerfasserIn aut Packard, Grant VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | McFerran, Brent Moore, Sarah Packard, Grant How Should Companies Talk to Customers Online? Industrial management Gestion d'entreprise |
| title | How Should Companies Talk to Customers Online? |
| title_auth | How Should Companies Talk to Customers Online? |
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| title_full | How Should Companies Talk to Customers Online? McFerran, Brent |
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| title_full_unstemmed | How Should Companies Talk to Customers Online? McFerran, Brent |
| title_short | How Should Companies Talk to Customers Online? |
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| topic | Industrial management Gestion d'entreprise |
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