AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
2018
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119484066/?ar |
| Summary: | Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit' How to we translate cold technological innovation into creative tools that forge deep human connections' Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.-Understand AI and ML technology in layman's terms -Harness the twin technologies unparalleled power to transform marketing -Learn which skills and resources you need to use AI and ML effectively -Employ AI and ML in ways that resonate meaningfully with customers -Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. |
| Item Description: | Includes index. - Print version record and CIP data provided by publisher |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781119484097 111948409X 9781119484080 1119484081 9781119484066 |
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| 520 | |a Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit' How to we translate cold technological innovation into creative tools that forge deep human connections' Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.-Understand AI and ML technology in layman's terms -Harness the twin technologies unparalleled power to transform marketing -Learn which skills and resources you need to use AI and ML effectively -Employ AI and ML in ways that resonate meaningfully with customers -Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. | ||
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| spelling | Pradeep, A. K. 1963- VerfasserIn aut AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan Hoboken, New Jersey John Wiley & Sons 2018 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit' How to we translate cold technological innovation into creative tools that forge deep human connections' Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.-Understand AI and ML technology in layman's terms -Harness the twin technologies unparalleled power to transform marketing -Learn which skills and resources you need to use AI and ML effectively -Employ AI and ML in ways that resonate meaningfully with customers -Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. Marketing Technological innovations Artificial intelligence Machine learning Artificial Intelligence Machine Learning Marketing ; Innovations Intelligence artificielle Apprentissage automatique artificial intelligence BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Technological innovations Appel, Andrew 1964- VerfasserIn aut Sthanunathan, Stan 1959- VerfasserIn aut 9781119484066 Erscheint auch als Druck-Ausgabe 9781119484066 |
| spellingShingle | Pradeep, A. K. 1963- Appel, Andrew 1964- Sthanunathan, Stan 1959- AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales Marketing Technological innovations Artificial intelligence Machine learning Artificial Intelligence Machine Learning Marketing ; Innovations Intelligence artificielle Apprentissage automatique artificial intelligence BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Technological innovations |
| title | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales |
| title_auth | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales |
| title_exact_search | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales |
| title_full | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan |
| title_fullStr | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan |
| title_full_unstemmed | AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan |
| title_short | AI for marketing and product innovation |
| title_sort | ai for marketing and product innovation powerful new tools for predicting trends connecting with customers and closing sales |
| title_sub | powerful new tools for predicting trends, connecting with customers, and closing sales |
| topic | Marketing Technological innovations Artificial intelligence Machine learning Artificial Intelligence Machine Learning Marketing ; Innovations Intelligence artificielle Apprentissage automatique artificial intelligence BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Technological innovations |
| topic_facet | Marketing Technological innovations Artificial intelligence Machine learning Artificial Intelligence Machine Learning Marketing ; Innovations Intelligence artificielle Apprentissage automatique artificial intelligence BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Technological innovations |
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