Consumer behaviour and branding: concepts, readings and cases : the Indian context
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chennai
Pearson Power
2009
Chennai Dorling Kindersley (India) 2009 |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9789332501386/?ar |
| Zusammenfassung: | India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context. |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9789332501386 9332501386 |
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| language | English |
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| spelling | Ramesh Kumar, S. VerfasserIn aut Consumer behaviour and branding concepts, readings and cases : the Indian context S. Ramesh Kumar Chennai Pearson Power 2009 Chennai Dorling Kindersley (India) 2009 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context. Branding (Marketing) India Brand name products India Consumer behavior India Stratégie de marque ; Inde Produits de marque ; Inde Consommateurs ; Comportement ; Inde Brand name products Branding (Marketing) Consumer behavior India 9788131722367 Erscheint auch als Druck-Ausgabe 9788131722367 |
| spellingShingle | Ramesh Kumar, S. Consumer behaviour and branding concepts, readings and cases : the Indian context Branding (Marketing) India Brand name products India Consumer behavior India Stratégie de marque ; Inde Produits de marque ; Inde Consommateurs ; Comportement ; Inde Brand name products Branding (Marketing) Consumer behavior India |
| title | Consumer behaviour and branding concepts, readings and cases : the Indian context |
| title_auth | Consumer behaviour and branding concepts, readings and cases : the Indian context |
| title_exact_search | Consumer behaviour and branding concepts, readings and cases : the Indian context |
| title_full | Consumer behaviour and branding concepts, readings and cases : the Indian context S. Ramesh Kumar |
| title_fullStr | Consumer behaviour and branding concepts, readings and cases : the Indian context S. Ramesh Kumar |
| title_full_unstemmed | Consumer behaviour and branding concepts, readings and cases : the Indian context S. Ramesh Kumar |
| title_short | Consumer behaviour and branding |
| title_sort | consumer behaviour and branding concepts readings and cases the indian context |
| title_sub | concepts, readings and cases : the Indian context |
| topic | Branding (Marketing) India Brand name products India Consumer behavior India Stratégie de marque ; Inde Produits de marque ; Inde Consommateurs ; Comportement ; Inde Brand name products Branding (Marketing) Consumer behavior India |
| topic_facet | Branding (Marketing) India Brand name products India Consumer behavior India Stratégie de marque ; Inde Produits de marque ; Inde Consommateurs ; Comportement ; Inde Brand name products Branding (Marketing) Consumer behavior India |
| work_keys_str_mv | AT rameshkumars consumerbehaviourandbrandingconceptsreadingsandcasestheindiancontext |